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Today we are going to talk about how Meta and Google no longer have majority of the advertising market share.

So I'll give some high level on the stats here, but I think a couple years ago they were above, I think they were around 53% combined I believe as of recently the

combined market share for both companies is about 48% so it's dropping and that's

actually a pretty substantial drop if you think about it and that actually means you know the Amazon's the tech talks the Pinterest of the world are coming up and we want to talk about what we think that means for the advertising industry moving forward.

Yeah, but here's the thing about their market share.

Yes, even though it's decreasing, it doesn't mean that they're making a lot less revenue.

I know Facebook right now is getting crushed from Meta, but Google is still climbing.

The reason the market share is decreasing

is because players like Amazon and Tik-Tok

are starting to do better, which has caused their market share

to go down.

But if you look at, you know, forget quarter by quarter, but if you look at you know forget quarter by quarter but if you

typically look at year over a year and you normalize it the amount of money

being spent on digital ads is actually increasing substantially.

So I'm just looking at some stats here.

So Metasaw decrease of 3.3%.

Meanwhile, Google wasn't as affected by Apple's privacy regulations.

It's like a decrease of 0.8%.

And then Amazon actually holds third place right now with 11.7%

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