Messaging Lab — Karl Schmieder, CEO And Co-Founder — Bringing Life Science Stories To The Public Arena
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 20 November 2017
⏱️ 25 minutes
🧾️ Download transcript
Summary
Messaging Lab is a life science communications and strategy firm dedicated to making science stories more accessible to the everyday person. They will assist companies starting with creating a business strategy, all the way through public relations, which can help companies who either want to bring synthetic organisms into their business model, or even companies that want to get involved in bio-technology but don't know where to start.
Because of the interest they have received, both in helping companies develop a bio-technology strategy and learning how to speak with non-scientists about highly technical science stories, Karl has also published a book titled “What's Your Bio-Strategy: How to Prepare Your Business for the Age of Synthetic Biology.”
In it, he discusses the need for businesses to create their bio-tech strategy now, even though many businesses don't think they will need one for years. Karl also discusses how the field of bio-technology is employing cryptocurrency and blockchain, through ICOs and even the creation of a registry of genetically modified organisms.
For more information, visit www.messaginglab.com and www.whatsyourbiostrategy.com.
Transcript
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| 0:00.0 | The Bitcoin, Ethereum, and blockchain super conference is coming to Dallas, February 16, 17, and 18 in 2018. |
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| 0:41.0 | That's Bitcoin super Conference.com. |
| 0:44.0 | Welcome to Almost Here, round the corner of Future Technology Podcasts with Richard Jacobs. |
| 0:51.0 | Future Technologies ways to transform our lives for better or worse are the focus of this |
| 0:56.4 | podcast. |
| 0:57.4 | Almost here means these technologies are now here and starting to be used, or just around the corner, from Bitcoin to artificial intelligence, |
| 1:06.0 | 3D printing, blockchain, virtual reality, and more. |
| 1:10.0 | Good morning, good afternoon, or good evening depending on where you are in the world. |
| 1:15.0 | This is Tracy Myrda on behalf of Richard Jacobs here at Future Tech Podcast. |
| 1:20.0 | Today I'm very excited to welcome a special guest. |
| 1:24.0 | Carl Schreeder of Messaging Lab, CEO and co-founder. |
| 1:29.0 | Carl, thank you so much for joining us today. |
| 1:32.0 | Thanks so much for having me. |
| 1:34.0 | And Carl, also, I do want to make note and mention that you also co-author the book recently. |
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