Hello, everyone. Welcome back to the boot podcast where we sit down with top athletes,

researchers, scientists, and more to learn what the best in the world are doing to perform

at their peak on and off the field and what you can do to unlock your best performance.

I'm Kristen Holmes, VP of Performance.

Today's guest is Dr. Jim Lair, the co-founder of the Human Performance Institute and one of my

personal idols. Jim has worked with world-class performers in sports, business, medicine, and the

special forces. He has spent his career

designing training programs specifically to improve productivity and engagement levels of

elite performers. Simply put, he is literally one of the world's leading experts in performance

psychology. Jim and I talk about what he's learned over the 30 years of research

in this space. He discussed his mental toughness, the connection between physical and mental

strength, how to manage your energy levels and overcome stress and finding your purpose in life.

There's a lot to take away from this conversation, whether you're a competitor or a coach

or just a high performer in general,

Dr. Laird covers how your identity is not your scorecard and how we can all find a place of

deeper fulfillment. And don't forget, you can get 15% off a Woot membership by using the code,

Will Ahmed. And without further ado, our podcast with Dr. Jim Lair.

Jim, your career in the field of performance psychology has been epic to say the least.

I have to say that you've had an enormous impact on me personally.

As a collegiate and U.S. national team athlete, a Division I coach, and a lifelong student of psychology and physiology,

you have actually been my North Star in so many ways.

As I frame out this first question, if you can just indulge me for a second, I'm going to try to provide some context. So mental toughness for training for sports, achieving athletic

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