I'm Aisha Roscoe. This is the Sunday story and it's NPR's Climate Solutions Week.

This year, NPR is looking at the ways climate change is affecting what we eat and how what we eat is

affecting climate change. MPR's Climate Solutions reporter Julia Simon is here with us.

Now Julia, welcome first of all. Thank you. It's going to be fun today.

I understand you've been working on this story about beef, and I'm an interested person for you to talk to about beef because my favorite food

since I was a kid has been steak. So even at like eight or nine years old, back in the day we

go to Golden Corral, I would order steak and everybody else would get the buffet and

they would bring the steak to the table and they would point it at the adult or the the male in the table and they'd be like no it's for the little girl over there.

Okay, well that's an image and interesting that they assumed it was for the man because

we're going to get into that. Aisha, if you count yourself as one of the high beef eating Americans, you're probably going to be

interested in this because we're going to explore some powerful ideas connecting

Americans with beef eating.

Okay, I definitely do consider myself one of those high beef feeding Americans.

So where do we start?

We're going to start in 2006 and this is when Malcolm registered was a little boy in

Los Angeles watching cartoons.

I had to be really young maybe you know 10 or something like that and somewhere in between

his cartoons comes this commercial Andrew our producer he's going to play you the

clip okay okay cool.

I am man, hear me roar.

Your numbers too big to ignore.

And I'm way too hungry to settle for chick food.

...