Hi there, welcome to Business Daily from the BBC. I'm Ed Butler, and today, for the team, I'm having Botox.

I'm feeling little jabs.

Oh, I'm feeling a bit like a pincushion.

Yep, I'm just one of thousands of men these days who, it seems, have emerged from lockdown and sought cosmetic intervention.

Has the pandemic made us men afraid of looking old?

Males are as concerned as anybody else about their appearance.

And whether we ascribe to this or not,

many of us judge people significantly on our first impressions,

and our appearances have a lot to do with that.

Plastic Surgery for Men, business daily from the BBC.

So here we are. A cloudy midweek morning. I'm outside the clinic.

It's got a top reputation, I'm told, which I guess it's just as well.

I'm feeling a little daunted.

Time to go in.

Into the breach.

Here goes the old me.

Hello, the new me.

Thank you. Hello, the new me. Hello, London.

Hi, hi, it's Ed Butler, here from the BBC.

Okay, well, more from me at that private London clinic.

A little later in the show. Today, though, does have a serious purpose.

The indications are that globally cosmetic surgery for men is booming, at a faster rate, in fact, than the more established female market.

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