This is Squawk Pod. I'm C. NBC producer Katie Kramer. Today on our

podcast. The meme stock trades changing the game for legacy brands. Insight from

digital strategists at one of the world's biggest

advertising firms, Publica Sapien CEO Nigel Voss.

Digital transformations is they're kind of a little bit like an iceberg.

You know, what the customer sees is is important but what you have to do

underneath that organization to kind of prop up the bit that's above the surface is

critical. And not safe for work, the clothing ad campaign without a lot of clothes.

Suitsupply's saucy strategy for your post-pandemic closet.

CEO Focke de Jong.

Instead of sending out a message, we're all in this together and it's it's all going to end

etc finally sending out a message of the new normal and what it's going to look at

least connecting to that energy. Those stories, plus a year into the pandemic,

we're waiting for more stimulus, more plane travel,

and a better way to treat COVID-19 patients.

It's interesting the comparisons with HIV there and hepatitis C. We've seen that

combination therapy has really been what's conquered those diseases. That could

be the key here as well. It's Tuesday, March 9, 2021. Squawk Pod begins right now.

Good morning everybody. Welcome to Squawk Box here on

C. I'm Becky Quick along with Joe Hermann and Andrew Ross Sorkin.

The CDC out with some new guidelines, chief among them, some good news.

Vaccinated people can now congregate together indoors without mass, but even one year into the pandemic and with 18% of people in the

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