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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, it's Guy here.

So Melissa and Doug Bernstein originally planned to make educational videos for kids, but when that plan didn't quite work out, they decided to shift to toys, and the rest, as they say, is...

Well, you'll have to hear the episode to find out.

And Melissa and Doug's story first aired in December 2016.

Basically, what happened is when we called the stores, you know, hey, can I send you some more? Nope, can't.

It's not selling, and we would always say, but you're not selling it.

We'd say, no, it's not selling.

And this happened time and time again.

And then after about two months, it was like, this stuff is taking up too much space. I wanted out of my store.

Brahmin PR is how I built this.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Ross, and on today's show, the story of how Melissa and Doug Bernstein built a multi-million dollar toy company without ever selling a single screen, video game, or app.

Okay, so if you have a small child in your life, maybe a niece or nephew or a grandchild, or maybe your own child,

at some point you will find yourself in a toy store, and you will be frantic looking for a new transformer or shopkins or Angry Birds video game, something with a battery probably.

And while you're doing that, you might stumble on toys made by Melissa and Doug Bernstein.

These are toys that do not have to be plugged in or charged or upgraded with the latest software.

...