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The Gray Area with Sean Illing

Melissa Bell on starting Vox, managing media, and connecting newsrooms

The Gray Area with Sean Illing

Vox Media Podcast Network

Politics, News, Society & Culture, News Commentary, Philosophy

4.511.1K Ratings

🗓️ 9 August 2016

⏱️ 80 minutes

🧾️ Download transcript

Summary

I first started working with Melissa Bell at the Washington Post. I was trying to launch a new product — Wonkblog — and I needed some design work done. Melissa wasn't a designer. She wasn't a coder. She didn't manage designers or coders. She was, rather, a blogger, like me. But somehow, no one would meet with me to talk Wonkblog unless Melissa was also in the room.It was my first exposure to Melissa's unusual talent for finding and connecting the different parts of a modern newsroom. We went on to start Vox together, and it's no exaggeration to say Vox simply wouldn't exist without Melissa's vision, her managerial brilliance, or her unerring sense of where journalism is going. She's also one of my very favorite people — working with her has been one of the highlights of my career. Melissa was recently named publisher for all of Vox Media — so if you're wondering what's next in journalism, she's someone you'll want to listen to, because she'll be building it. In this conversation, we discuss:-How Melissa started her journalism career in India-Her experience working near the World Trade Center on 9/11-What she learned from her time as a waitress, and how it was crucial to her development as a journalist-Her pending case before the Indian Supreme Court-How observing large institutions reveals how little information and control any one person really has-How she thinks about “mapping out” organizations and creating informal networks within those organizations to get things done-Why it’s hard to create new things in big organizations and how to create better systems for making those things-How the distinctions between "old" and "new" media have largely collapsed-What it was like starting Vox, and what we got wrong from the beginning-How Vox's brand identity emerged, and why it proved more important than either of us expectedAnd much more. I work very closely with Melissa, and I learned a lot about her in this discussion. I hope you enjoy it as much as I did. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

The following podcast contains explicit language.

0:10.8

Well, and welcome to the Ezra Klein Show.

0:12.4

I am really excited about today's show

0:14.6

because I got to sit down with one of my favorite people

0:16.9

in the world, one of the people I work most closely with.

0:19.1

Melissa Bell.

0:20.2

Melissa's my co-founder at Vox.com.

0:22.4

There would be no vox without Melissa.

0:24.2

She's one of the most talented thinkers about the media,

0:27.7

one of the most talented managers,

0:29.0

one of the most talented product managers I have ever worked with

0:32.2

or seen or met or known of.

0:34.2

She was recently named publisher of All of Vox Media,

0:37.0

so her power has become unimaginable.

0:39.7

One of the real joys of doing the show

0:41.5

is getting to talk to someone I already know really well

0:43.8

and getting to ask them questions that would be weird

0:47.0

if I asked them in normal life.

0:49.5

And I got to do that here with Melissa.

0:51.0

I learned talking to her a lot about her very strange

0:54.2

winding path to journalism.

0:56.0

It is a joke in Vox, how many insane experiences Melissa's have

...

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