Melina Palmer: How to Apply Behavioral Economics So Customers Buy

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8 • 659 Ratings

🗓️ 9 January 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get the first chapter of any of Melina’s books for free: www.thebrainybusiness.com/ANI Buy the Book "HOW TO APPLY BEHAVIORAL ECONOMICS SO CUSTOMERS BUY": https://thebrainybusiness.com/pricing-book/ https://www.amazon.com/Truth-About-Pricing-Behavioral-Economics/dp/1684813433 Join us for an exclusive and engaging LinkedIn Live event featuring Melina Palmer, the acclaimed author and instructor of applied behavioral economics. In this insightful session titled "The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy," Melina will delve into the groundbreaking concepts from her best-selling book, joined by the dynamic Kwame for a lively Q&A session. This event is a must-attend for entrepreneurs and business professionals eager to master the art of pricing and value-based strategies. Learn how to understand the intricate dynamics of buyer behavior and set prices that resonate with customers, elevating business success. Melina Palmer, with her expertise in marketing and behavioral economics, will guide you through a step-by-step journey, unlocking the secrets of your buyers’ minds. Discover how to comprehend their true needs and set irresistible prices. It's not just about numbers; it's about understanding that everything leading up to the price is what truly matters. Key Takeaways: **Psychology Behind Pricing**: Navigate the psychology of pricing to increase profitability, ease sales processes, and ensure customer satisfaction. **Uncover Hidden Desires**: Learn to discern the prices customers want but cannot articulate, giving you a competitive edge. **Value-Aligned Pricing**: Gain insights into what your customers and your business truly value, and align your pricing strategies accordingly. **Entrepreneurial Guidance**: Get practical tips for successful pricing aimed at boosting profits and enhancing client happiness. And get ready for a fun and engaging Q&A with Kwame and Melina, where your burning questions about pricing strategies will be answered. This interactive session promises to be both informative and entertaining, offering unique insights directly from the experts. This event is ideal for those who appreciate insightful business reads like "Build," "The New Model of Selling," or "What Your Customer Wants and Can't Tell You." If you're looking to transform your approach to pricing and drive your business to new heights, "The Truth About Pricing" LinkedIn Live event with Melina Palmer and Kwame is where your journey begins. Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Transcript

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0:00.0	Will AI improve our lives or exterminate the species? What would it take to abolish poverty? Are you eating enough fermented foods? These are some of the questions we've tackled recently on the next big idea. I'm Rufus Griscombe, and every week I sit down with the world's leading thinkers for in-depth conversations that will help you live, work, and play smarter.
0:24.2	Follow the next big idea wherever you get your podcasts.
0:30.4	From LinkedIn News, I'm Jesse Hempel, host of the Hello Monday podcast.
0:35.6	Start your week with the Hello Monday podcast.
0:38.6	We'll navigate career pivots.
0:40.5	We'll learn where happiness fits in.
0:42.4	Listen to Hello Monday with me, Jesse Hempel, on the LinkedIn Podcast Network, or wherever you get your podcasts.
0:53.0	Hello, my friend, and welcome to another exciting episode of Negotiate Anything Live.
0:58.5	In this special segment, we're sharing one of our LinkedIn live events where listeners, like you, can join the conversation and shape the episode with your comments and questions.
1:07.9	We've put a link to the event in the description of today's episode, but make sure to follow me on LinkedIn so you can join the conversation next time. I'm really
1:14.9	glad you're with us today. With over 10 million downloads and listeners from more than 180 different
1:20.0	countries, it's dedicated listeners just like you who have made Negotiate Anything the number
1:24.9	one negotiation podcast in the world. I'm your host, Kwame Christian.
1:29.3	I'm a business lawyer, mediator, author, and the proud CEO of the American Negotiation Institute.
1:35.3	Now, before we dive into today's episode, I have a golden opportunity for those of you who recognize
1:40.8	the power of negotiation in your professional lives.
1:49.6	At the American Negotiation Institute, we've crafted specialized keynotes and workshops tailored for those very needs. We've transformed the negotiation skills of professionals worldwide,
1:54.6	and we're eager to do the same for you. We believe the best things in life are on the other side
1:59.1	of difficult conversations, and our goal is to help you improve your lives and the lives of those around you one difficult
2:05.6	conversation at a time.
2:07.4	Don't let another challenging conversation leave you second guessing.
2:11.0	Click the link in the description to discover how we can help you find confidence in conflict,
	...

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