If insurance is an information business, why are claims still slow, manual, and frustrating? In this episode of Scouting for Growth, Sabine VanderLinden sits down with Megan Bingham-Walker, Co-founder and CEO of Anansi, to explore how data, automation, and smart design can radically transform one of the most overlooked corners of insurance: goods-in-transit. Megan’s journey is anything but linear. From working with government to spending five years in venture capital focused on CleanTech, she developed a sharp lens for systemic inefficiencies—and a clear ambition to build a company rooted in machine learning, data, and real-world problem solving. That ambition led to Anansi. The problem Anansi tackles is painfully familiar to anyone in retail or e-commerce: items go missing or arrive damaged, customers complain, loyalty evaporates—and insurers only hear about it far too late. In many cases, retailers don’t even know there’s an issue until the customer reaches out. That lag is costly, operationally and reputationally. Anansi flips this model on its head. By ingesting transactional and shipping data in real time, Anansi automates goods-in-transit insurance from end to end—embedding cover directly into retailer workflows and triggering claims parametrically when something goes wrong. No paperwork. No back-and-forth. No months-long delays. In fact, Anansi caps the entire lifecycle—shipment to claim resolution—at 60 days maximum. At the heart of the value proposition is something deceptively simple: removing admin. For retailers, admin is the silent killer of margins and customer experience. For customers, a lost or damaged parcel is often the number-one reason they never buy again. By automating claims and payouts, Anansi helps retailers intervene earlier, respond faster, and protect trust at the exact moment it matters most. Megan also shares why insurance remains such an exciting space to innovate. Despite its scale, many areas—especially claims—are still ripe for reinvention through better data, smarter triggers, and cleaner processes. Goods-in-transit, a $33bn market, is one of them. The name Anansi, inspired by a West African folklore spider known as the keeper of knowledge, is no accident. This is a company built around information—how it’s captured, interpreted, and acted upon to create fairer, faster outcomes. For founders, this episode is a masterclass in: Identifying pain points hiding in “boring” workflows Using data to compress time, cost, and friction Building embedded insurance products customers barely notice—because they just work For insurers and corporate leaders, it’s a compelling case for why claims innovation is growth innovation. 🎧 If you care about customer experience, operational efficiency, and the future of embedded insurance, this episode is a must-listen. Because the fastest way to lose a customer is to make them chase a claim.