Hey, podcast listeners. Today on the show, we're talking about Swedish inventor and longtime YouTuber

Simone Yetch. She's been building things on YouTube, making robots, machines, and inventions

like a desk chair and a dog hybrid, a robot that feeds you soup, and even a Tesla truck.

These inventions have led to millions of views and subscribers on YouTube, but now she's taking

her career in a different

direction. There's a lot that we can learn from Simone's story, and that's what we're

going to talk about today on the show. We also covered Simone in our newsletter, The Publish

Press. If you don't subscribe, you can head over to thepublishpress.com and subscribe there.

This is the story of how Simone Yetch went from making shitty robots that no one would ever use to launching something new.

Very recently, that's changed the way we think about building a career on YouTube.

Simone Yetch is a creator that doesn't post very often on YouTube.

But when she does post, it gets massive viewership.

She posted three videos this year and eight videos the year prior. So let's take a look at one of

her most popular videos, which is about truckler. I just put in down payment on a fucking Tesla,

and I'm going to cut it up. I'm going to transform it into my ultimate dream car.

So she sets up this context of like why she wants to do this. But one of the most interesting

things is that you recognize early on in the video that she doesn't really know how she's going to do it.

This is going to be super scrappy. Like the truck itself is going to be great, but the process is going to be

scrappy AF. So great stories have a lot of tension. And when it comes to inventing something new,

there's so much built in tension because it's understood that this has never been done before.

So most likely there will be failure. And I think when you take a step back and look at this

genre that she's in, the maker genre, where people are making and creating things on YouTube,

...