Meet the Woman Revolutionizing the Wig Industry
Gloss Angeles
Kirbie Johnson and Sara Tan
4.6 • 772 Ratings
🗓️ 20 February 2026
⏱️ 33 minutes
🧾️ Download transcript
Summary
Today’s episode is for everyone — wig wearer or not. We’re joined by Aasiyah Abdulsalam, founder of The Renatural, the innovative wig brand behind a patented skin-replica hairline that’s three times thinner than lace — no visible grid, no residue, no tell. Made from 100% virgin human hair, it’s designed to solve the biggest wig fears: Will it look fake? Can people tell up close? What happens if someone touches it?
Aasiyah shares how the fashion brand she founded prepared her to build a tech-forward wig company — including developing a wig robot. We get into ethical hair sourcing, what you’re really paying for with a wig, whether automation can lower costs, and what raising $6.2M actually means. Plus: a short history about wigs, the celebrity with the best wigs, her top application trick, how long a good wig should last, whether you need a wig cap, and the one thing that instantly gives a wig away in photos.
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Transcript
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| 0:00.0 | G-M, Los Angeles. |
| 0:05.6 | Hi Kirby. |
| 0:07.1 | Hi, Sarah. |
| 0:08.5 | Welcome to Los Angeles. |
| 0:14.7 | Today's episode is for everyone, whether you wear wigs or not. |
| 0:18.9 | What if you could wear a wig without anyone knowing? |
| 0:21.4 | The Renatural was born out of a need for innovation. |
| 0:24.2 | A wig with a patented skin replica hairline that's three times thinner than lace. |
| 0:30.0 | There's no residue, no lace grid with three different textures made from 100% virgin human hair. |
| 0:36.9 | Today, the founder joins us. |
| 0:39.2 | Hasea Abdulolam, welcome to Los Angeles. |
| 0:42.1 | Thank you for having me. |
| 0:43.1 | Of course. |
| 0:44.1 | You are so gorgeous. |
| 0:45.7 | It's your walking billboard for your work. |
| 0:49.2 | I'm sure people probably compliment your hair all the time. |
| 0:52.1 | It depends on what I'm wearing. |
| 1:29.4 | We had a whole round of prototype, so. That you're testing out? Yeah. Oh my gosh. I was on the website and I kept thinking I want the short bob. Oh, yeah. That would look amazing on you. Thank you. What color are you thinking? Test that? Well, I've always wanted like really blonde blonde Okay. Okay. Yeah, because this is mostly my natural color. I have some highlights. But I've always wanted a short blonde bob. Well, next time when you're in New York, you have to come over and we have to get you fitted. Totally. I need to see the robot. Yeah. Yeah. I need to see the robot, which we will get to you in a second. But Hasea first, |
| 1:35.3 | what's on your face? What are you loving right now? So, Edom, Guava Fresca. I live by it. |
| 1:41.7 | I'm on my, like, fourth bottle. I loved you. They're moisturiser. They're actually like one street away from me. Your neighbors. Yeah, in Dumbo and New York. And I love to go on |
| 1:46.0 | like little tours. I like Skin Lab is awesome. Joyce, the founder is like, it's been such a great help. |
| 1:51.1 | I think it's called Bink, the mascara, the like tubing mascara. And it just keeps adding. And like I feel like |
... |
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