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Welcome back. Emma Greed is a founder, entrepreneur, podcast host, Shark Tank Judge, and CEO.

Greed grew up with a single mom in a tough neighborhood in East London and became the driving force behind powerhouse brand

Skims and Good American, where she partnered with members of the Kardashian family.

Now the mother of four adds another title to that long list, author of the new book,

Start With Yourself, a new vision for work and life. I sat down with Greed for a

Meet the Moment conversation about life, motherhood, and what it means to have it all.

Emma Greed, welcome to meet the press. I'm so happy to be here, I can't tell you. We are so

happy to have you here and for this conversation. Congratulations

on your new book. Thank you. Thank you so much. We are going to delve into your book momentarily,

but I want to start off with who Emma Greed is. Your professional titles include CEO, co-founder, chairwoman, board member, podcast host, shark tank judge, and now author.

Wow.

Which of those titles resonates the most for you?

Goodness, that's a great question.

You know, I would say CEO, because for the longest time,

I have been in that role, and it's where I'm really, really comfortable. And if you'd have

asked me, I don't know, let's say 10 years ago, I'd say that's the role I'm least comfortable

with. So I'm happy to see that progression for myself. And when you took on the role of CEO,

you had to deal with a lot of doubters, people who questioned whether you could do it.

Absolutely. And more importantly, I questioned myself. And so much of what I've written about

in this book is how there's this concept of these thoughts, these old thoughts that we have in our mind,

...