Huh? Oh, don't mind me. I'm just looks maxing. And if you don't know what I'm talking about, you are going to find out today.

Because today, we are talking about what could possibly be the fakesest man on the internet.

It is time for you guys to meet Braden Peters, also known on the internet as clavicular.

So you might be thinking, Brett, why the heck are you making me watch a video of a 20-something-year-old Instagram model,

a man that basically looks like he walked off the set of the summer I turned pretty?

Well, I am showing you because what this man is showing young people, what he is teaching them how to do, has got to be one of the most dangerous trends on the internet right now. Before we dive into that, though, go to cooper confidential.com if you want to get access to all the behind the scenes content, farm blogs, birth stories, a baby registry review once I finally get around to doing that. Anyway, all of that content is on cooper confidential.com. All right, let's just dive right into this.

So clavicular, this man, or Braden Peters, is part of the

LM or the looks maxing community on TikTok. And looks maxing is basically guys, usually guys,

trying to maximize their attractiveness or maximize their looks, hence looks maxing. Anyway,

it is basically glowing up as the girls say

but for guys. And here are a couple examples. Okay, so in that one, he's just showing off his glow

up. Here is another one.

Okay, I shouldn't laugh because they're trying to show that they've increased, you know,

confidence that they feel like they look better.

But in all of these videos, it's always like, it's like I can do that too.

I can look smash.

I don't even need to get buckle fat surgery.

Anyway, moving on from that.

What is interesting about the looks maxing community is that it is often contrasted with the BP or the black pill movement, and not the black pill in the political sense or in my sense where I'm like, oh guys, it's it's us versus them, it's the elites versus normal Americans, both parties are the same, we're living under a global uniparty. It's not that kind of black black pill. It is everything is depressing and there's no hope, but it's about attractiveness. BP in this sense is blackpilling about your looks with a deterministic worldview that says that the only thing that matters for dating and success in the world is your attractiveness and you will not be able to change it. And if you're not attractive, you know, at age 16, you're never going to be attractive and there is no hope for you. So on the surface, looks maxing

and glowing up, that sounds fantastic. Like, I am all for self-improvement, whether you are a man or a woman. I think it is awesome that men are online encouraging each other. Hey, you should try this. You should do this, feel better in your skin, whatever it is. Like that should be wholesome content.

That should be something that I am able to stand behind and say, yes, snaps for you men.

Good job. Go out there. Get your bag, get your jaw line, all of that stuff. But then you keep swelling on TikTok. You get into the weeds and you realize that the self-improvement isn't just getting a guasha or ice rolling in the morning or getting a skincare routine, getting on Accutane or hitting the gym, it's actually something a lot more sinister. And this is how our friend, clavicular, or Braden Peters, would describe it. Take a watch.

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