Meet The Man Behind Conor McGregor’s +$650M Empire

My First Million

Hubspot

Investing, Entrepreneurship, Business

4.7 • 2.9K Ratings

🗓️ 22 August 2023

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 487: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk with Audie Attar (https://twitter.com/audieattar) — the man behind Conor McGregor's +$650M empire. Audie pulls back the curtain on the MMA business empire he's built, sharing the behind-the-scenes story of signing and working with big names like Michael Bisping and Conor McGregor. He offers an inside look into the economics of the Mayweather vs. McGregor and dissects the evolution, explosive growth, and structure of MMA. He also addresses the challenges and public criticisms McGregor’s faced. Whether you're an MMA superfan or simply interested in the business side of combat sports, you’ll enjoy this conversation with the manager who helped shape modern MMA. Want to see more MFM? Subscribe to the MFM YouTube channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (6:13) Early UFC days (9:17) Signing Michael Bisping and discovering Conor McGregor (13:20) How Audie signed Conor (17:15) What’s it like managing fighters? (19:45) How they created Proper Twelve (23:00) The value of owning a brand vs. doing sponsorships (28:30) McGregor vs. Mayweather payout (34:00) The appetite for blockbuster boxing matches (45:00) What was it like after the Proper Twelve exit? (52:21) How he handles McGregor’s criticisms and allegations (57:24) Advice to his younger self (01:03:31) Conor's transition from beloved fighter to highly criticized (01:09:40) Closing thoughts on UFC — Links: • Audie’s Twitter - https://twitter.com/audieattar • Audie’s IG - https://www.instagram.com/audieattar/ • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Transcript

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0:00.0	What was reported I think was 30 to Connor and a hundred to Floyd was that what was reported?
0:04.7	I think it was for certainly higher for Connor that I know and and you know for Floyd
0:10.0	I would imagine it would be probably around there higher just depending on what he did again.
0:14.7	Wow you really think that a hundred million was true. Well I mean I Connor was you know I'd say
0:21.6	just under a hundred right when it's all said and done so and that's his parts are gonna
0:26.4	he has a part we had a partner in UFC so and I won't get into the specifics but yeah so it's
0:31.3	for Floyd's side it's very reasonable to think that he could have pulled in a hundred
0:36.6	assuming that he he didn't take it all.
0:48.0	I see all these interviews with you I see you on the UFC like behind the scene stuff and you're
0:54.5	always wearing slick suits and you're just nice right now but I just saw that you're
0:58.4	drinking out of a Stanley mug just to remind everyone at home that no matter how fancy someone is
1:04.0	we all have a little basicness inside of us. You know I always say like you know it's business
1:09.2	much like sports you have to you know you wear your uniform to play the game right
1:14.9	but we're all human at the end of the day we all have our casual clothes there you know
1:20.7	I've always seen one interview you and I've watched a bunch of interviews there's only one
1:24.8	interview that you weren't wearing a suit you're wearing like Lulu lemon and a hat. I'm gonna have
1:30.0	to switch it up now man. It's pleasure to meet you guys. You should zig and zag the other way
1:37.0	because I think a lot of people in the like agents talent management they are all like very slick
1:41.6	looking you should go the other way right like you should go athletes you're as your main thing
1:46.8	because you were an athlete so I feel like you can pull that off and a lot of guys in that space
1:51.9	will all look like suits to you know I'm gonna I'm gonna have to man I'm gonna have to make
1:57.2	people remember that I was actually one of them before I became a suit. Well there there was some
	...

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