Hi everybody I'm

I'm Britting Lewis with Forbes joining me now is Michelle Baccarach

founder and CEO of Find Mine.

Michelle, thanks so much for joining me.

Thanks for having me Brittany.

Of course and before we dive into the conversation can you explain what find mine is?

Yeah so I think like most founders I started a company to solve my own problem which is that I'm not the most stylish person. I don't have an eye for

interior design. I don't know how to do a smoky eye. And I found that when I would walk by a window

display in a retail store, I would be whoa yes this all of it that's my

aspirational life right and I feel like a lot of consumers have that struggle so

I started asking brands and retailers like why don't you just do that for every

product you sell and what I found is that

you know there's just not enough resources in the world to do a window display for every single

thing that most retailers and brands sell so they get about 5% or 10% of the product

catalog into those inspirational moments and the about 5% or 10% of the product catalog

into those inspirational moments.

And the consumers like you and me

are sort of left without that for everything else.

So what Fine Mind does is we apply artificial intelligence

to deeply understand sort of the brands creative vision so we can do

that inspiration for every single product in the catalog and the consumer gets

more of that more of the time. I want to read some numbers. W. W. W.D. reported that Find Mine raised nearly $9 million in Series A funding,

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