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Forbes Topline

Meet The Entrepreneur Pulling In Millions From A Black Unicorn

Forbes Topline

Forbes

Business News, Business, News, Entrepreneurship

4.86 Ratings

🗓️ 27 March 2024

⏱️ 13 minutes

🧾️ Download transcript

Summary

Afro Unicorn, CEO April Showers, talks with Forbes senior, writer and editor, Jabari Young about her product licensing business, which she says grew to $15 million in sales from $5 million in 2022. Showers, 43, provides a glimpse into her startup, founded in 2019, and tips about leveraging the licensing products at big-box retailers. Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

All Gas, no breaks. That is the slogan of 43 year old April showers and she is the CEO of

0:06.3

Afro Unicorn. We're getting into the licensing business right here at the NASDAQ market site

0:11.4

for our Forest BL okay newsletter CEO series.

0:14.4

Hello everyone is Jabbar Young senior editor here at Forbes

0:19.2

and at the NASDAQ market site.

0:20.6

And behind me is April Showers.

0:22.8

He is the CEO of Afro Unicorn April.

0:26.0

Thank you so much for joining me on the Forest

0:28.2

BLK newsletter CEO series.

0:30.0

We're talking to startups and smaller companies

0:32.2

like yourself making waves and impacts in the

0:34.8

business. We're talking right now and it is Women's International History Month, right?

0:38.8

So I'm going to tell you, I'm going to ask you, give me a notable figure, a woman figure who you might have looked up to as you

0:44.9

and you see your journey as running Afro unicorn.

0:48.8

Oprah Winfrey. That was an easy one. I know you should have known you was going to say that. Why Oprah?

0:55.8

Because Oprah was able to build something. Yeah and I'm a builder. Yes and so she had her show but she took her show and she built the network.

1:06.3

So that's why I looked up to Oprah and she also found a way to make her show be inclusive and although I'm a black woman-owned brand, my

1:17.4

brand is for everyone. Yeah absolutely listen I have so much fun looking into your

1:22.0

business and researching it I'm telling you I mean the license and business is something that people do not take advantage of you have me watching the toys that made us on Netflix I mean I dove right in tell me take me into your business because you are a competitor for the

1:36.0

Disney's of the world. They got their Cinderella's, their princesses, and then right next to that is

1:40.0

the Afro unicorn and all the products, right? We're talking school supplies, party supplies, bonnets,

1:46.5

all that stuff.

...

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