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Today on Forbes, meet the cannabis industry's Trump Whisperer.

For the fifth annual Cannabis 42.0 list, which was released last week,

Forbes is celebrating the entrepreneurs, innovators, and disruptors

who are finding success in the state-regulated cannabis market in spite of federal headwinds.

One member of the list is Kim Rivers, the CEO and chairman of the Florida-based

cannabis giant, True Leave. On December 18, 2025, Rivers left the White House after President Donald Trump

signed an executive order directing then U.S. Attorney General Pam Bondi to reschedule

marijuana as a less dangerous drug. Rivers was instrumental in getting the president to

issue the executive order. For the last two years, Rivers was instrumental in getting the president to issue the executive order.

For the last two years, Rivers, who was 48 years old, along with Boston financier Howard Kessler,

and other business leaders and advocates, led a lobbying campaign to persuade President Trump,

a man who has famously never smoked or had a drink,

to reclassify marijuana from a Schedule I substance, the same category as heroin and LSD,

to Schedule 3, alongside ketamine, steroids, and Tylenol with codeine.

Since 1970, when President Richard Nixon launched the war on drugs,

marijuana has been banned under federal law.

It's not a done deal, but once the process is complete,

the rescheduling will be the most significant federal drug reform in nearly 60 years.

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