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Masters of Scale

Meet “Reid-ish”: The Story of Cloning Reid Hoffman’s Voice

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 23 May 2024

⏱️ 38 minutes

🧾️ Download transcript

Summary

Masters of Scale goes under the hood of powerful AI in audio, unveiling a full vocal clone for founding host Reid Hoffman. Our CEO Jeff Berman, the Masters of Scale staff, and Reid himself tell the story of creating a synthetic voice we call “Reid-ish.” The company Respeecher is behind the technology, and its CEO Alex Serdiuk walks us through the speech replication process. Through “Reid-ish” we grapple with authenticity, disclosure, labor, and evolving norms around AI in media. Reid ponders what’s possible for greater sharing and learning through this audio technology, as well as what listeners should know about its use.

For more on our team’s principles and practices, go to mastersofscale.com/pledge for our proposed Listener’s Bill of Rights in the Age of AI.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Hey everyone it's Bob Safian host of rapid response.

0:03.8

Select episodes of rapid response will be shared on this feed only for the next few weeks.

0:09.2

To make sure you don't miss any of the fun,

0:11.6

click over to rapid Response Now and subscribe.

0:15.1

This Friday we welcome the founder of Elavest, Sally Crawchek, to discuss how women are

0:20.0

saving the economy.

0:21.6

And next Tuesday I talked to the CEO of Robin Hood about the resurgence

0:25.4

of meme stocks like GameStop.

0:28.1

See you on the other side.

0:30.9

How is AI shaping human human stuff work, relationships, culture, art? Will all of this

0:36.8

look drastically different in the next 10 years? Some predictions are just hype, but

0:41.8

not all of them.

0:43.0

My name is Belable Sadu, and I'm here to cut through the noise and clear AI up for you in my new

0:47.7

podcast from the TED Audio Collective, the TED AI Show.

0:51.8

Join me in interviewing the world's leading experts, artists, and journalists

0:55.6

for a first-hand look and new perspective on the fast-moving world of AI.

1:00.0

Listen anywhere you get your podcast.

1:07.0

Let me test the Zoom levels.

1:10.0

Testing one, two, three. Okay, those seem to be all right.

1:12.0

That's your founding host of Masters of Scale, Reed Hoffman.

1:16.0

He's at his home office with a laptop open and a microphone set up.

1:20.0

Two producers are standing by in their Zoom squares.

...

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