Meet ‘Pepper’ Baumer, The Man With Hot Sauce In His Blood
Forbes Daily Briefing
Forbes
4.4 • 18 Ratings
🗓️ 10 July 2026
⏱️ 6 minutes
🔗️ Recording | Apple Podcasts | RSS
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| 0:00.0 | Attention all passengers. |
| 0:04.2 | The Uber ride for Mark and Jamal's romantic weekend will depart in four minutes from Platform 6. |
| 0:10.5 | Your ride comes with a rolling countryside sunset view and a table seat ideal for playing footsie beneath. |
| 0:17.9 | Thank you for booking your tickets on Uber. |
| 0:21.8 | Trains on Uber. |
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| 0:37.2 | Don't spend it all in one place. I can't really spend it anywhere. This is a job for sponsored jobs. This is what happens when you don't sponsor your job on Indeed. So the next time you need someone to get the job done right, get matched with quality candidates with an Indeed sponsored job. Visit Indeed.com slash next hire and sponsor your job today. |
| 0:59.9 | Today on Forbes, meet Pepper Balmer, the man with hot sauce in his blood. |
| 1:06.9 | Every week at the Crystal Hot Sauce Factory, just north of New Orleans and Reserve, Louisiana, |
| 1:12.6 | two train cars full of mashed cayenne peppers arrive on the tracks just outside the plant's back door. |
| 1:13.6 | The peppers are then pumped into 4 20,000 gallon mixing tanks, where the mashed ferments |
| 1:19.6 | under the sweltering Louisiana sun into a slurry. |
| 1:23.6 | After water and salt are introduced, the slurry is ground into hot sauce that's poured into glass at 125 bottles per minute. |
| 1:32.3 | Speaking to Forbes from the floor of the plant, where the scent of Capsason, the chemical compound that makes pepper spicy, lingers in the air, Alvin Adam Baumer, known as Pepper, the third-generation owner and CEO of |
| 1:46.1 | Baumar Foods, maker of Crystal, says, quote, we are New Orleans in a bottle. |
| 1:53.5 | We're a red and white checkered blazer with a pin of his hot sauce fastened on his lapel. |
| 1:59.1 | Baumar continues, saying, quote, |
... |
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