Are you tired of being manipulated by the media, not knowing what to believe?

Ulysses Osuna ran his own experiment proving just how easy it is to manufacture credibility.

He famously ran his own sciop, creating a completely fake story about a $ million dollar company exit. It was published in

Inc. Forbes and Huff Post. But the reputation of like, you know, seeing a credible new site

with the same story over and over again, people are going to assume it's true. And essentially

that's how media si-ups, you know, I kind of created. Is that an effective way for some of these people to do that, to put money behind content and push it out?

Welcome back to the Dr. Phil podcast.

I have a question for you. I think I can predict the answer.

The question is, are you tired of being manipulated by the media, not knowing what to believe?

False narratives, sometimes by government, sometimes by corporations, and sometimes by the very outlets that we used to be able to trust, depending on how old you are.

I'm old enough that I can remember when we could trust the certain media outlets.

My guest, an expert in public relations, Ulysses Osuna, is CEO of Influencer Press.

Ulysses has spent nearly a decade in the media world, and he knows firsthand how these narratives are shaped, so much so that he was blacklisted years ago for exposing how publications allow the systems

to be gained, to be programmed, to be jerked around.

He even ran his own experiment proving just how easy it is to manufacture credibility. He famously ran his

own sciop creating a completely fake story about a hundred million dollar company exit. It was

published in Inc. Forbes and Huff Post, all fact-checked by sources he controlled.

Now, think about that.

A completely manufactured story in these supposed top-level outlets, all fact-checked,

but by sources he controlled.

Now, we're exploring how psychological levers are used to sell you a bill of goods from your

favorite celebrity, mainstream media, and even manipulation of markets.

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