Media Expert Ben Smith Tells All
The Compound and Friends
Josh Brown
4.7 • 2.2K Ratings
🗓️ 9 May 2023
⏱️ 37 minutes
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| 0:00.0 | 5PM East Coast, our guest today is coming from the West Coast. Welcome everybody to a special |
| 0:19.5 | edition of Live From The Compound. We are so excited to talk to Ben Smith today. Ben |
| 0:24.6 | is the co-founder and editor-in-chief of Semaphore, a global news company. Ben is a former |
| 0:30.3 | media columnist for New York Times and editor-in-chief of Buzzfeed News. Ben just released his |
| 0:36.0 | book Traffic, which focuses on digital media in the 21st century. Ben Smith, how's life? |
| 0:43.9 | How's everything? It's good. It's good, Josh. Thanks for having me on. You didn't even mention |
| 0:47.5 | like you. I'm basically a blogger. Yeah. Well, a lot of us started as bloggers and now |
| 0:53.4 | we talk into microphones, but it's almost the same thing, right? More or less. Yeah. Equal lack of |
| 0:57.8 | editing. Do you remember a total aside? When was the last time I saw you? I think we went out to |
| 1:03.5 | dinner with like 10 financial bloggers, something like that, between the Buzzfeed days. You guys were |
| 1:09.8 | launching Buzzfeed business. You remember that? That sounds right. Yep. Okay. I know. It's a long time ago. Okay, |
| 1:18.2 | so first of all, the book is out and I know you're doing a lot of media around the book and I |
| 1:24.2 | really wanted to just have you on and talk to our audience. And our audience is kind of the |
| 1:28.5 | intersection of financial services, asset management, trading, investing, and then of course financial |
| 1:36.1 | media. So it's like a wide range of people, but everything is business-related for the most part |
| 1:42.4 | that we do on the channel. And to some extent, your book is a media story, but it's also a business |
| 1:49.5 | model story. Can you talk a little bit about what drove you to write traffic? Why now? Why is it so |
| 1:56.9 | relevant to what we're living through these days? I mean, I guess you know, I sort of started out, |
| 2:03.8 | you know, on the internet in the early 2000s as a local political reporter. And you know, |
| 2:09.6 | came to Buzzfeed in 2012, left in 2019 or 2020, I guess with the feeling like, huh, |
| 2:15.4 | like this feels like a whole moment is coming to an end of the sort of sense that the internet was |
| 2:21.0 | this rising new thing that was going to displace legacy media and you know, and you could sort of |
... |
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