What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman,

co-founder and executive chairman of Morning Brew. Today we are talking about Product

Market Fit. Product Market Fit is one of those things that every startup founder obsesses over, but it's always

been this elusive thing that can't be measured or quantified.

Until now, Raoul Vora, the founder and CEO of Superhuman, which is the fastest

email app ever, felt strongly that there had to be a better way to measure product market

fit. A way to quantify it and use it as a proactive tool to dictate how you run your business and

build your product. So in 2017 he wrote a seminal essay on a step-by-step process for testing, measuring, and achieving

product market fit in your business, an essay that has now become the most

read article ever on the popular startup blog First Round Review.

On this episode, Raoul breaks down his product market fit process

so you can learn how to apply it to your own business.

Let's hop into it. Entrepreneurs know that after end of year starts yet another crucial season beginning of year.

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