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Trust and safety is becoming a key driver of customer experience,

influencing how users engage, how safe they feel, and ultimately how likely they are to return.

Because I don't know about you, but if I've had too many bad experiences on a platform, I'm definitely not rushing back for more.

This is the intersection we're here to explore today.

Tap to keep listening to how trust and safety redefined CX for brands like TikTok,

trust pilot and more.

A conversation with InTouch CX. When you last weighed something in kilograms, did you detect anything different?

Well, if you're as finely tuned as the standard kilogram itself, you may have noticed it wasn't quite the same.

The kilogram was changed by about 50

micrograms in the last couple of years to keep up with the demands of universal standards

of weight. It may seem finicky until you realize just how much our lives depend on precision

measurement. To give you an idea of how much, well, consider that the call for consistent standards was a public rallying cry in the heated chaos of the French Revolution.

There was this document that was created called the Cailliers de de de'Auliance, the notebook of complaints, that was collected by the sort of revolutionaries to say, okay, what are people really annoyed about?

And measurement

is mentioned there as 14th most frequent objective complaint out of 50 or so. So it is more complained

about than infringements of personal liberties or injustice in the court system. Yet, why do fights

over measurements continue? While the US still works with imperial units, nearly all the rest of the world uses the metric system.

Where have all these strange units come from, and why do we need a kilogram to find to a few dozen parts per million?

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