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Welcome to the business buffet podcast with Ed Bayharana and Phil Anderson. This is a conversation in and around business with a pinch here

and a sprinkle there of anecdotal stories. Like most buffets, we'll offer the staples,

you know, the things that are in every buffet, the meat and

potatoes with a cursory helping of veggies. It certainly appreciates that. In addition to the

staples, the best buffets serve up a mishmash of food items that are too hard to pronounce

but are a necessity. So we'll offer up a smorgasbord of special items too our business

buffet podcast aims to give you the fundamental principles and strategies any

successful business needs to know please subscribe to the business buffet

podcast wherever you download your podcast we hope you're hungry as the

business buffet is open and ready to serve.

Now, here is Ed and Phil.

Welcome to another podcast from the business buffet.

You know, Phil, today I want to talk about something that I think is the most confusing element that a small

business person runs into.

You know what that is?

I think I do.

Logos.

Everybody who starts a business, when I started my business, I had a dear, dear friend

...