McDonald’s Wants To Offer Quality And Value. Can It Do Both?

The Journal.

The Wall Street Journal

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🗓️ 5 July 2024

⏱️ 17 minutes

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Summary

Joe Erlinger, President of McDonald’s USA, sits down with Kate Linebaugh to talk about how the company is trying to keep customers happy despite rising prices and a shift towards healthier eating. Further Reading: - The Fast-Food Fight Over the $5 Meal Deal - A Day in the Life of a California Fast-Food Manager Who Makes Up to $174,000 Further Listening: - Farm-to-Table Pioneer on Why We Still Need Better Food - Beyond Meat Loses Its Sizzle Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Nearly 90% of Americans eat at
0:05.0	at least once a year, the company says.
0:12.0	It's fast, convenient, and of course, once a year, the company says.
0:12.5	It's fast, convenient, and of course, cheap.
0:17.4	But in the last few years, with inflation rising,
0:21.0	prices at McDonald's have gone up too. It's a fact that's not lost on customers.
0:27.0	Have you noticed the prices at McDonald's going up?
0:30.0	It was once possible to get a quarter pounder with cheese meal at McDonald's for less than $6.
0:36.0	Now you're paying 12 on average.
0:38.6	What are you doing, McDonald's?
0:40.5	You were the affordable option. You were the chosen one.
0:44.0	In April, McDonald's acknowledged that fewer people are eating out at fast food restaurants,
0:50.0	a trend they expect to continue.
0:54.0	And this is a challenge for the business.
0:57.5	In a bid to win back diners, last week
1:00.5	McDonald's rolled out a $5 value meal at locations all over the country.
1:09.4	The next day I sat down with Joe Erlinger, the president of McDonald's USA. We were on stage at the
1:17.0	Wall Street Journal's Global Food Forum. In an era of high inflation and economic uncertainty, I asked him how he plans to keep 90% of Americans
1:29.1	eating at McDonald's. Welcome to the Journal, our show about money, business and power.
1:39.7	I'm Kate Leimbaw.
1:41.0	It's Friday, July 5th.
1:48.1	Coming up on the show, McDonald's US President
	...

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