Why are businesses like HelloVet choosing Apple products and services?

So we started the business two years ago.

We had a few people who were used to PCs and this was their first foray into Macs.

But it's been super smooth getting everyone onto those devices and everyone seems really, really happy.

Find out how Mac can help you run and grow your business at apple.com forward slash

HelloVet.

Do you have a funnel but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

If you want to learn how to sell so your funnels will actually convert, then get a ticket to

my next selling online event by going to sellingonline.com slash podcast.

That's sellingonline.com slash podcast.

What's up everybody? This is Russell. Welcome back to the show. And I got to tell you a little

secret. I'm going to let you in behind the scenes. So as you know, this podcast has had taken many forms over the years. It started as the Marking Your Car podcast. I'm making Marking Secrets Podcasts. And then became the Russell Brunson show. I haven't liked the Russell Bruns show. I feel like it's kind of annoying to name the show after yourself. So I haven't loved that. And I was like, I want to do something different. And I have it in my heart to start creating content around how we bootstrap click funnels from zero to a million dollars and share some stories and stuff I've never shared before and teach things differently and go deeper. Besides not just, not just, I love marketing and sells more than anything, but also like how do we build this business and this brand and all the other cool things.

And so I am working on a new version of this podcast and I'm going to call bootstrapped stories. Now bootstrapped secrets. No, bootstrapped. I don't know yet. It's going to be amazing, though, but about bootstrapping. And that's coming soon. But when that does happen, I'm probably not going to be doing very many more interviews.

I'm probably not going to be doing very many more interviews.

I'm probably not going to be doing very many more where I show you guys old episodes and things like that. And so I wanted through the rest of this year to just kind of give you guys some really cool access to presentations that you wouldn't have seen unless you'd give me a lot of money. So this is my gift back to you for being faithful podcast listeners. I hope you enjoy the stuff and hope it gets fired up

as we're moving closer and closer to the first episode of Bootstrapped Secrets or whatever I end up calling it. So this episode is going to be fun. This is from a call Joan Jones, one of my favorite people in the world. She spoke in Funnel, and I have a ton of times. But recently we did an event called Selling Online and she came and she taught something and it's called If You Give a Mouse a Cookie. It was based on, if you've read the book, if you give a mouse a cookie, right? It's like if you give a mouse a cookie, then he's going to want to, you know, he's going to want to drink a milk. If you give him a drink of milk, he's going to want to, you know, clean those with the napkin. he's going to notice that you know and gonna notice that, you know, and this whole, like, string of events

that happens because of like,

you gave a mouse a cookie. And she brought up to my attention, like the way you create an offer, the best way to create an offer is by following the same, like if you give a mouse a cookie structure. And it was really fascinating when she showed it to me kind of pointed out. I was like, oh my gosh, that is the key. That is the secret.

And so I had to teach on it at Funn Hocking Live but selling online, a couple different places. But I wanted you to hear her explain this concept how to cookify your offer and make it so that people buy it. It makes more sense when you're making your, when you're actually presenting your offers

and a whole bunch of other cool things.

So that said,

...