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Money Box

MBL - The future of giving

Money Box

BBC

Business

4.2825 Ratings

🗓️ 4 March 2020

⏱️ 36 minutes

🧾️ Download transcript

Summary

The traditional model of giving is in decline, no longer do people have a charity for life. Now the sector is coping with huge changes in the way people give from card payments, crowdfunding to adventure fundraising. Is sponsored skydiving becoming the raffle of the 21st Century?

Technology offers huge opportunities as well as challenges, with new software making fundraising easier as well as connecting charities to donors across the world. But how can smaller charities tap into this potential?Louise Cooper and her panel of guests ask whether charities are ready for these changes and what they mean for donors.

Joining Louise are- Kelly Southcott from charity consultancy Kivo Joe Saxton from charity research firm NPF Synergy

Email: moneybox:bbc.co.uk with questions and experiences for the panel.

Transcript

Click on a timestamp to play from that location

0:00.0

You're about to listen to a BBC podcast, but this is about something else you might enjoy.

0:05.4

My name's Katie Lecky and I'm an assistant commissioner for on demand music on BBC Sounds.

0:10.8

The BBC has an incredible musical heritage and culture and as a music lover, I love being part of that.

0:17.5

With music on sounds, we offer collections and mixes for everything, from workouts to

0:22.4

helping you nod off, boogie in your kitchen, or even just a moment of calm. And they're all put

0:28.3

together by people who know their stuff. So if you want some expertly curated music in your life,

0:35.0

check out BBC Sounds.

0:41.2

BBC Sounds, music, radio, podcasts.

0:46.3

Welcome to the download of Moneybox Live, the programme about your money.

0:50.1

The way we give to charity is changing rapidly.

0:59.1

Last year, Britain's donated a record £27 million to good causes by buying stuff on the online auction site eBay.

1:02.5

That, of course, is rather than the traditional charity shop.

1:08.3

The fall in the use of cash has hit donations to charity boxes and buckets as well.

1:12.9

Lynn works for a small charity in Northern Ireland called the Children's Heartbeat Trust.

1:17.6

It raises about half a million pounds a year, but the way it does has changed.

1:24.0

And I also see a trend in the certain types of fundraising events that people are holding,

1:28.7

whereas maybe a few years ago people maybe would have held a coffee morning in their work and then maybe did something with their family and maybe they did a couple

1:34.2

of events throughout one year. We're finding now a supporter will just do a one big one-off

1:40.3

event for charity and said look this is my thing, this is what I've done for the year.

1:45.9

It can vary from golf events, strictly come dancing event, darts, competitions, football tournaments,

1:53.6

but it definitely seems to be those bigger type style events. Our craziest fundraiser was a ride-on

2:00.1

lawnmower race. So it was people just really got their

...

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