MBA983 Guest Teacher: Joey Coleman- How to Counter Buyer’s Remorse

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 16 April 2018

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Keep. Your. Customers.

As entrepreneurs, we spend a lot of time and resources on customer acquisition. We pour effort into getting more and more new customers, because that’s how we grow our business. But in doing so, we cannot neglect the customers we already have. To sustain our growth and set our business up for long-term success, we have to delight the buyers we already have.

Our special guest teacher this week is Joey Coleman, customer retention expert and the author of Never Lose a Customer Again. Coleman’s consulted the likes of Hyatt, Zappos, and Whirlpool on the art of pleasing and retaining customers after the sale, so that buyers become lifers.

Today, Coleman shares his proven ways to counter buyer’s remorse, that dread feeling some customers get when they haven’t been taken care of post-purchase. Take the time to make sure your customer feels good about their purchase, and they’ll reward you for years to come. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the 100 R. M. Show!
0:03.0	You and your business is about.
0:09.0	Heyo!
0:10.0	Welcome to the 100 R. M.
0:12.0	Show! Pump up the volume because you and your business is about to get better.
0:16.0	With our daily 10 minute business lessons for the real world, I'm your host, your coach, your teacher, Omar Z at home.
0:22.0	I'm also the co-founder of the $100 MBA
0:25.1	a complete business training and community online over at 100 MBA.net.
0:30.6	And today's episode is a guest teacher episode. On our guest teacher episodes, we invite a guest
0:35.8	teacher to teach you their area of expertise. Today we have Joey Coleman, author of
0:40.7	Never Lose a Customer Again.
0:43.4	We've all heard the term buyer's remorse, right?
0:46.4	And guess what?
0:47.1	Your customers are buyers, right?
0:49.1	And you don't want them to feel like,
0:50.4	oh, did I make the right decision? You want to make him feel like, yes, this is exactly why I bought this. This is great. And that's what Joey's going to teach you today. How to counter buyer's remorse, how to delay your customers and make him feel like, hey, this is awesome. I am so happy I bought this, that I signed up for this service or this product. And they become raving fans.
1:10.0	Joey's an award-winning speaker, an author, and just downright amazing guy who's
1:16.0	going to teach you today's lesson. So let's get into it. Let's get down to business.
1:19.8	Here's an interesting stat. One-fourth of all Americans say they'd start their own business
1:27.6	in the next year if they could. But only a fraction of those actually do. Why? Well, because taking that leap can be very
1:34.7	scary. Luckily, there's Weebly. We've mentioned Weebly a whole bunch of times on
1:39.0	this show. Weebly is the easiest way to create an incredible looking
	...

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