Competing on price doesn't build great businesses.

They destroy them.

You're constantly reacting to competitors undercutting your prices.

You're playing their game, not building your own.

But here's the good news.

There's a way to win without racing to the bottom.

Today I'm going to show you how to stand out, attract customers, and stay profitable

even when competitors are undercutting your

prices.

Welcome back to the $100 MBA show.

I'm your host, Omar Zenn Home where we help you start, grow, and scale a business with our

practical business lessons.

Three days a week, Monday, Wednesday, Friday.

Today's Q&A Wednesday's

episode is a question from Vicky who asks, how do I handle competitors who keep undercutting my

prices? Vicky, I've been there. Competing on price is a losing strategy, but that doesn't mean

you're out of options. Today I'm going to share with you strategies

to protect your margins, to position your business as the obvious choice for your best clients,

and how to win loyal customers without feeling stuck in a rat race to the bottom. Your first step

is to stop competing on price. When competitors

undercut your price, the first instinct you have, I know because I've been there, is to lower your

price. Don't do it. Competing on price turns your product or service into a commodity. And the only

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