90% of content that goes viral doesn't lead to making any money. No meaningful sales or business growth.

Now, you might get some likes, but it doesn't build a loyal audience or a sustainable business.

Today, I'm going to show you the real way of growing an audience that actually buys from you.

And it has nothing to do with chasing trends.

Welcome back to the $100 MBA show where we help you start, grow, and scale your business

with our practical business lessons here on the podcast three days a week, Monday, Wednesday,

Friday. Today we're going to be breaking down why chasing virality is a distraction and why you should

focus instead on growing and engage audience that converts into paying customers.

My hope is that this episode helps you change the way you think about audience growth

forever.

Let's start with step one, and that's focusing on building trust and not attention.

Social media has trained our brains to try to get people's

attention as much as possible so that they can like us. But you're an entrepreneur, you're a business

builder. Your goal here is to build a relationship with your audience, to build trust with them

so that when they're ready to buy, they don't go shopping around. They come to you for your

products and services.

Yes, viral content grabs attention for a moment.

But trust is what keeps people coming back to you.

And that's really what you're looking for when it comes to converting your audience members who are viewing your content into customers.

You want to build trust over time through that consistent, valuable content.

Our podcast, this podcast, $100 MBA show didn't just explode overnight.

It grew steadily with consistency.

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