MBA2417 Q&A Wednesday: TikTok or YouTube? Which platform should I create content for?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 17 January 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you torn between creating content for TikTok or YouTube? Unsure of which platform offers a better return on investment and can help you build a lasting audience?

Omar tackles this dilemma head-on in response to this week's Q&A. He dives deep into the nuances of YouTube versus TikTok, providing a wealth of insights to help creators and businesses determine the most effective platform for audience engagement and brand growth. He explores the advantages of both platforms, shares his personal experiences, and provides a killer strategy for leveraging TikTok to grow your YouTube channel.

Whether you're a content creator or a business looking to reach and convert a wider audience, Omar's expertise and proven strategies will set you on the right path. Don't miss out on this insightful lesson—click play!

Transcript

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0:00.0	Heyo! Welcome to the 100 R. M. B. A. Show!
0:09.0	PUMP up the volume because we're here to help you build a better business with our practical business lessons.
0:18.0	I'm your host, your coach, your teacher, Omar's at home.
0:21.0	And today's Q&A Wednesday, where we answer a question from one of
0:24.0	you one of our listeners today's question for Q&A Wednesday is from George and he
0:28.6	asks tic-talk or YouTube which platform should I create content for? This is a legitimate, legitimate
0:36.2	question because YouTube and Tik-Tok are growing. They're platforms that are getting a lot of
0:42.4	traffic, a lot of views and helping people build audiences.
0:46.0	But is all engagement created equal?
0:49.0	Which platform is a better investment in the long run and which will actually materialize and help you build long-lasting
0:55.7	relationships and turn those relationships into actual customers.
0:59.7	We'll also explore why not do both?
1:01.8	Is there an advantage, a disadvantage of doing both and my
1:05.3	personal advice on a killer strategy to make sure they both work for you so let's
1:11.8	get into it let's get down to business. I got to be straight
1:15.3	up from the top of this episode and let you know that I have a lot more experience
1:20.4	building a presence, building an audience on YouTube. I've built out the brand and the marketing
1:26.6	for Webinar Ninja, our software company, on YouTube. We're able to grow that channel
1:32.1	monetize it and do a variety of type of content.
1:36.2	Whether it's YouTube Shorts or their traditional videos, long form, short form, workshops,
1:42.2	smaller videos, you name it.
1:44.1	I have less experience on Tik-Tok,
	...

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