MBA2399 Q&A Wednesday: Is being an influencer a good business model?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 6 December 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Being an influencer is more than just a role, it's a business mindset. As influencers continue to rise in popularity with the growth of social media and platforms like TikTok and YouTube, it is important to understand what being an influencer really means and how this translates into a business.

In this episode, Omar dives deep into the world of influencers, explores how they make money, and determines if it is a sustainable business model or just a pipe dream. Omar will discuss the role of influencers as media companies and how they create valuable content that attracts an audience. By understanding the dynamics of the influencer market, we can gain insights into why advertisers are keen to partner with them.

However, it's important to note that being an influencer is not a job but rather a long-term commitment to building a media empire. If you're considering becoming an influencer or simply curious about the business behind it, click play!

Transcript

Click on a timestamp to play from that location

0:00.0	Heyo! Welcome to the $100 MBA Show helping you work smarter, not just harder with their practical business
0:15.8	lessons.
0:16.8	I'm your host, your coach, your teacher Omar is at home.
0:20.3	And today's episode is Q&A Wednesday, where we answer a question from one of you, one of our listeners.
0:25.0	If you got a question you want to ask, go ahead and email me over at omar at 100MBA.
0:30.0	Today's question is from James and James asks, is being an influencer a good business model?
0:37.0	I'm thinking about becoming a fitness influencer and wanted to ask you if this is a good business or is it just a pipe dream?
0:46.3	I'm so happy that James asked this question because we hear these words like
0:50.8	influencer and we don't really understand what it means. We don't understand
0:55.2	how it works, how do these people actually make money? Well I'm going to break it down in
0:58.6	today's episode and show you how an influencer is not really a business model.
1:04.3	It's a role that one will play inside a type of business.
1:08.6	And I'm going to break it down, explain all the details,
1:11.3	show you how the money is made, show you if it's a viable business,
1:15.2	and what it takes to become successful at it.
1:17.5	The rise of social media and apps like Tik-Dok and YouTube, we're seeing more and more of these influencers, and I'm doing air quotes here, and many of us are thinking, hey, there's money to be made here.
1:27.2	There's money on the table to be grabbed and to take advantage of this situation.
1:31.6	Is that really true?
1:32.9	Let's find out.
1:33.8	Let's get into it.
1:34.7	Let's get down to business.
1:36.8	So like I mentioned at the top of the episode,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Omar Zenhom, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Omar Zenhom and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.