MBA2392 How to Find Your Niche in 3 Steps

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 20 November 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You may have heard the saying, "the riches are in the niches." And it's true. When you know exactly who your target audience is and what they're looking for, you have the power to build a loyal customer base that is obsessed with your product or service.

In today's episode, Omar breaks down the process of finding your niche into three simple steps that you can implement right away. By following Omar's three-step process, you can define who you serve, stand out in your industry, and attract dedicated customers who resonate with your brand.

Remember, serving your niche audience will allow you to stand out, be highly competitive, and have an easier business to run. So let's define your niche and start achieving the success you deserve, click play!

Transcript

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0:00.0	Heyo! Welcome to the $100 R.M.
0:11.5	Show! No fluff, just the good stuff with our practical business lessons.
0:15.6	I'm your host, your coach, your teacher Omar is at home.
0:18.6	I'm also the co-founder of Weatherner Ninja an Inventid Software Company I started back in 2014.
0:23.4	And in today's lesson you will learn how to find your niche in three steps.
0:28.1	Some people call it niche, some people call a niche, but they say the riches are in the niches.
0:32.6	And it's true because if you don't know who you're targeting, if you don't know who your product or service is for,
0:39.2	when we say who it's for, we mean this is a product that people are dying for. This category, this target
0:46.0	market goes crazy for this product or service. The beauty of having a niche is you have your own little tribe, you have your own little group of people that is obsessed with what you offer.
0:59.0	Most people in the world will not understand. Most people will think what's the big deal? And this is where people
1:04.8	kind of get messed up. They think they have to cater to the world. But in fact, by not catering to everybody,
1:10.0	and only catering to a group of people, certain niche they're able to stand out
1:14.4	be highly competitive and have an easy business to run because they're not
1:18.4	having to convince every single person to buy their product or service.
1:23.0	So how do we do it?
1:24.1	How do we choose our niche?
1:25.7	Well, I'm gonna break it down in today's lesson.
1:27.8	And three easy steps so you can implement
1:29.7	like right away, like today.
1:31.3	So let's get into it.
1:32.3	Let's get down to business.
1:34.0	My goal for today's lesson is to show you the value of choosing a niche and clarifying
	...

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