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Nutrition Diva

Maybe “hyperpalatabilty” isn’t the problem after all

Nutrition Diva

Macmillan Holdings, LLC

Nutrition, Arts, Education, Health & Fitness, Food

4.41.8K Ratings

🗓️ 4 February 2026

⏱️ 14 minutes

🧾️ Download transcript

Summary

850. What if the real danger of hyperpalatable junk food isn't that it tastes too good, but that it actually silences the biological signals that tell you you're full? This episode explores groundbreaking neuroscience suggesting that overeating is driven by a lack of satisfaction rather than an excess of pleasure.

Related episodes: 

483 - Protein Density: How To Get More Protein for Fewer Calories | Nutrition Diva

702 - Nutrient dense vs energy dense and why it matters | Nutrition Diva

479 - How to increase fiber without overloading on calories

References

The body sends a signal: Perspectives on interoception | PLOS Biology

In defense of pleasure: We need to rethink food reward and obesity | PLOS Biology

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Transcript

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0:00.0

Maybe the problem with highly processed hyper-palatable foods isn't that they give us too much pleasure.

0:07.9

Maybe it's that they block our ability to feel satisfied.

0:13.1

An interesting new study has me rethinking some of our favorite assumptions.

0:24.1

Hello there, I'm Monica Reinagle, and you are listening to the Nutrition Diva

0:28.0

podcast, a show where we take a closer look at nutrition news, research, and trends to help

0:34.3

you make sense of all the information that's out there. I'm glad to have you with us today.

0:39.2

I want to talk about a neuroscience paper that crossed my radar screen this week. It's actually a pretty

0:46.7

technical finding, but it really has me thinking a little differently about a couple of things,

0:53.3

like the relationship between

0:55.6

pleasure, appetite, overeating, and food processing. Are you ready for all that? Well, let's dive in.

1:05.4

Hyperpalability is a term that we throw around a lot these days. This term started gaining traction 10 or 15 years ago,

1:15.6

first in research circles, and then in the more general discourse. It was meant to describe foods

1:23.0

that seem to override our usual satiety signals, and this compels us to overconsume them.

1:30.6

This is stuff that our grandmothers probably would have described as junk food.

1:37.1

Researchers eventually zeroed in on the combination of sugar, fat, and salt as being especially, quote-unquote, addictive.

1:47.6

The usual story is that this combination overstimulates the reward pathways in the brain,

1:54.2

which overwhelms our self-control and drives us to eat more than we need.

2:00.1

And out of this narrative, an explanation for the

2:04.3

obesity epidemic emerged. The spectacular rise in obesity over the last 50 years was caused primarily

2:11.9

by the increasing presence of highly processed hyper-palatable foods in our food supply. So we got fat because

2:21.3

there was just too much irresistible junk food lying around. But this paper that was published in

2:27.9

late 2025 by a couple of neuroscientists named Justin Sung and Dana Small has introduced a really interesting plot twist.

...

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