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SuperLife with Darin Olien

Maya Crowne & Price Latimer: Disrupting the Toxic Paint Industry with Alkemis

SuperLife with Darin Olien

Darin Olien

Alternative Health, Self-improvement, Health & Fitness, Education

4.8 • 1.4K Ratings

🗓️ 1 May 2026

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if the walls of your home… were slowly poisoning you?

In this mind-blowing episode, Darin sits down with the founders of Alkemis to expose a hidden layer of modern toxicity most people never question: paint. While we obsess over clean food, skincare, and water, we're unknowingly living inside walls coated in petrochemical-derived materials that off-gas harmful compounds for years.

From the shocking reality that architectural paint is the largest contributor of microplastics in our oceans to the hidden endocrine disruptors lurking even in "zero VOC" paints, this conversation pulls back the curtain on one of the most overlooked threats to human and environmental health—and introduces a radically different, nature-based solution.

What You'll Learn

  • Why most conventional paints are essentially liquid plastic on your walls
  • The shocking truth: paint is the #1 source of microplastics in oceans
  • How "zero VOC" paint can still contain toxic carcinogens and endocrine disruptors
  • The concept of your home as your "second skin"
  • How petrochemical paints impact fertility, hormones, and long-term health
  • Why toxic exposure is a "death by a thousand cuts" rather than one cause
  • The environmental lifecycle of paint—from extraction to disposal
  • How mineral-based paints can sequester carbon and improve air quality
  • The power of biophilic design and natural materials in your home
  • Practical ways to reduce toxicity—even if you don't own your home

Chapters

00:00:03 – Welcome to SuperLife and episode introduction

00:00:32 – Sponsor: Alkemis and indoor air toxicity

00:00:56 – The shocking truth about off-gassing paint

00:01:24 – Why conventional paint releases toxins for years

00:01:55 – PFAS, VOCs, and hidden chemical exposure in your home

00:02:26 – Cradle-to-Cradle certification and full lifecycle safety

00:03:24 – Introducing Maya Crown and Price Latimer

00:03:52 – The realization: we're living inside "liquid plastic"

00:04:02 – Paint as the largest source of microplastics

00:04:17 – The environmental impact no one talks about

00:05:16 – Origin stories: health, art, and conscious living

00:07:23 – The moment everything changed: questioning paint

00:08:17 – 95% of paint is petrochemical-based plastic

00:09:20 – Environmental toxins and rising health issues

00:10:14 – Ancient paints vs modern synthetic materials

00:11:25 – Reconnecting with nature and forgotten knowledge

00:14:09 – Your home as your "second skin"

00:16:01 – Environmental impact: microplastics from paint

00:16:40 – 1.9 million tons of paint entering oceans annually

00:17:23 – Why paint pollution never breaks down

00:20:35 – Hidden chemicals behind "zero VOC" labels

00:21:05 – Safety Data Sheets and what companies don't show you

00:23:42 – Health effects: hormones, fertility, endocrine disruption

00:26:49 – The reality: no single cause, cumulative exposure

00:28:16 – Why industries resist change

00:33:24 – The responsibility to educate and innovate

00:38:33 – Building a non-toxic alternative from scratch

00:41:38 – Mineral-based paints and breathable materials

00:43:41 – Carbon sequestration and air quality benefits

00:44:44 – Fire resistance and performance advantages

00:47:41 – What you can do right now to reduce exposure

00:48:27 – Why repainting your walls is a powerful first step

00:49:31 – Simple upgrades: air purifiers, natural materials

00:52:07 – Crystals, minerals, and the frequency of materials

00:54:14 – Why natural pigments feel different

00:56:27 – The microplastics realization hits hard

00:57:50 – Cost vs value: investing in long-term health

00:59:18 – Why this solution is more accessible than you think

01:00:21 – Industry awareness and the shift toward change

01:02:14 – Closing: creating a better future through conscious choices

 

 

Thank You to Our Sponsors

 

 

Find More from Maya & Price

 

 

Find More from Darin Olien:

 

 

Key Takeaway

"We've normalized living inside materials that were never designed to support life. But the moment you become aware, everything changes. Because your home isn't just where you live—it's what you breathe, what you absorb, and what shapes your health every single day. And when you choose materials that work with nature instead of against it, you don't just create a better home… you create a better future."

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Super Life with me, Darren O'Lean, a podcast where we explore, discover, and share solutions that promote a healthier life and a better world.

0:13.0

Together will ignite possibilities, inspire change, and build sovereignty, creating a roadmap towards a super life for you and for all.

0:23.6

Get ready to start living your super life.

0:32.6

Before we get in today's episode, I want to acknowledge the company helping to support this conversation,

0:40.1

Alchemists. You know, most of us spend so much energy thinking about what we put into our bodies.

0:46.9

The food we eat, the water we drink, the air we breathe outside, but here's something that

0:52.0

doesn't get nearly enough attention, the air inside your home. Here's a fact that floored me

0:58.8

Conventional paints which are petrochemical based are off gassing endocrine disrupting

1:06.0

chemicals for not just days for years after they've been applied. This means the walls of your bedroom, your kids' rooms, your kitchen.

1:15.4

They could literally be releasing toxic chemicals into the air you're breathing every single day.

1:21.7

That's why I want to talk about alchemists.

1:24.6

Alchemists is the world's first wellness paint. Their paints are mineral-based,

1:30.2

VOC-free, and completely free of Phafos, those damn forever chemicals that have no business being

1:37.3

anywhere in our environment, especially in our home. And because the formula is rooted in natural minerals, it's inherently anti-mold,

1:48.0

anti-fungal, so there's no synthetic additives needed to perform. Nature has already done the work.

1:55.7

On top of all of that, Alchemist paint is Class A, fire- a fire resistant which I love here in

2:03.3

Southern California because guess what rocks i.e. minerals don't burn so you're not

2:09.4

just protecting your family's health you're protecting your home on every level

2:13.8

no downside and here's the thing that really speaks to me. Alchemist is cradle to cradle

2:20.1

certified. If you're not familiar with that, it's one of the most rigorous sustainability certifications

2:25.8

in the world. It means a product has been evaluated across its entire life cycle from the

2:32.1

ingredients sourced to make it all the way to what happens when it is no

...

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