Maximizing Your Prospecting Time: Should You Target CPAs?

Loan Officer Freedom

Carl White

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5 • 743 Ratings

🗓️ 3 April 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White discusses the age-old question: Should loan officers spend part of their prospecting time looking for CPAs?

As tax season approaches, the debate between focusing on real estate agents versus CPAs becomes more relevant.

Carl shares his insights on the pros and cons of working with CPAs, emphasizing the importance of prioritizing prospecting efforts to maximize results.

Tune in to learn why focusing on the right referral sources can significantly impact your loan business's success.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Transcript

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0:00.0	again Carl White here broadcasting from headquarters number two up here in beautiful High Point,
0:14.4	North Carolina on Ake Hollow Lake. And you are listening to Loan Officer Freedom,
0:20.2	number one podcast in the world today for
0:23.2	loan officers and I am flying solo with you here today. This again a great message is going to be
0:32.0	probably about a 10 minute episode because I got a meeting in 10 minutes and and somebody asked
0:37.4	me a great question and I thought somebody asked me a great question.
0:38.3	I thought, man, that's a great question for a great topic of the podcast.
0:41.6	And here's the topic.
0:42.6	So the topic is, should I spend part of my prospecting time looking for CPAs?
0:50.3	Right.
0:51.4	So I thought about that because this person had just finished talking to their CPA. It's tax time. And so I don't think there's anything wrong with looking at other referral sources. Right. So I know we always think of the, you know, typically we think of the real estate agent. And, you know, for some reason, and for the life of me,
1:11.3	I don't know why. So many people are always looking for another source other than the number one
1:16.1	source. One thing I always keep in mind, 67% of all home buyers use the loan officer that the
1:24.1	real estate agent recommended. 67%, right? That that's a big number so always keep that in mind
1:29.0	but this is a question specifically about CPAs now I don't think there's anything wrong with working
1:33.5	with a CPA in fact I think there's a lot of right things about it I think it's totally cool but here's the
1:38.1	thing working with CPAs has a little bit of a flaw and as I'm recording this episode, it's tax season time. And the problem, the flaw that
1:47.8	working with CPAs has is you need to leave them the heck alone from about November to around like
1:55.5	the end of May because they do 90% of their work during during tax season and tax season runs about like
2:03.2	you know November-ish maybe you know middle of November until about May right that's kind of
2:11.5	tax season and and and and as I'm recording this we're getting we're coming up on April here, you know, April 15th,
2:21.0	classically the tax deadline to pay in their taxes. And so accountants, they're really busy.
	...

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