Grow your current market first.

100%.

Don't even think about leaving that market.

And by that, I mean, if you're in the HVAC field and if you've done your market studies

and you've captured what you think is a huge portion of market share, then before saying,

hey, I need to expand in another market. Bring on another service line.

Bring on plumbing.

Bring on electric.

Bring on garage doors.

Do all of that first because you already have the customer base.

You know, utilize milk that customer base like it's a cow for as long as you can.

Once you finally melt that cow as much as you can, then start

to expand your footprint. And what I'm seeing out there today, I mean, I'm kind of out of the touch,

but what I'm seeing out there today is these young kids are so eager to expand and get new markets.

And really, they should just harvest the fields they have in their own backyard first.

Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs

and experts in various fields, like marketing, sales, hiring, and leadership, to find out

what's really behind their success

in business. Now, your host, the Home Service Millionaire, Tommy Mello.

Before we get started, I wanted to share two important things with you. First, I want you to

implement what you learned today. To do that,

you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.

...