Maximizing Luck: Masters in Business with Judd Kessler
Masters in Business
Bloomberg
4.4 • 2.2K Ratings
🗓️ 28 March 2026
⏱️ 79 minutes
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Summary
Barry speaks with Judd Kessler, author of Lucky by Design: The Hidden Economics You Need to Get More of What You Want, and a professor at The Wharton School of the University of Pennsylvania. They discuss his research into the hidden markets that allocate value to desirable things such as restaurant reservations. They also Judd's research into how couples allocate their resources within a relationship and possible alternate ways to distribute concert tickets.
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Transcript
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| 0:48.8 | Donald Trump is rewriting the Washington rule book and reshaping the global economy. If you're trying to connect |
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| 1:20.4 | Bloomberg Audio Studios, Podcasts, Radio News. |
| 1:28.3 | This is Masters in Business with Barry Rittoltz on Bloomberg Radio. |
| 1:34.3 | This week on the podcast, another extra special guest. |
| 1:37.8 | Judd Kessler, a Wharton professor, author of Lucky by Design, tells us about market design, how we allocate scarce resources for |
| 1:48.4 | everything from Taylor Swift tickets to kidneys. I thought the book was really interesting, |
| 1:54.5 | kind of wonky economic analysis, but fascinating. And the conversation, absolutely fascinating. Also also with no further ado my interview |
| 2:04.0 | of professor judd kessler so i found the book to be really fascinating look at market design which |
| 2:11.4 | is an area that we don't usually think about we'll talk about the book in a few moments i want to |
... |
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