There are tons of guides online as well as myself who takes care of it.

But once those three are solved, like you're pretty much good to run an email system.

It doesn't have to be complicated.

The ideas, I know it like takes like on the creative side, it does take some time to like figure out what works best for your audience.

But as long as you can prove what the

product is, how it works, why it works, and when you need to use it, that's all that really

matters. And that's what all the customer cares about is like, will this product apply to me?

Will it work for me? And what's the easiest way for me to buy and making it a frictionless process?

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses. I'm your host, Onika Jackson, and I'm on a

mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

One of the things that's ever more important in today's world, no matter what kind of brand you have,

is to nurture your first party data, which comes in the form of your website, blog posts,

your email list, and those phone numbers that you have access to for your customers and all

of the other data you have on your customer base. So my guest now, Nikita Vakrushchev of Aspect,

is an expert in this exact area. So as we're going into Q4,

this is a perfect time to start rethinking your strategies and seeing what else you can do

to prop up your business in a time when there's a lot of noise, even more than usual. I'm in the

market. So Nikita, thank you so much for being here.

Yeah, thanks for having me, Anika. I'm excited to talk through all things, email marketing,

SMS marketing, and how to leverage that from more customers and more revenue-free business.

Let's start at the beginning. Were you always interested in email marketing and SMS and e-commerce?

...