There's usually this massive gap between what people think is required to get the outcome versus what is and they're like what if I double it's like dude is not even 10x a lot of times it's like 50x the amount of volume.

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I watched your video on training your calves because my calves and my traps weren't growing and I watched the video and I was like well this makes sense so I started doing it I started like literally doing calves set 10 sets of calves every single day as well as shrugs and lo and behold it's only been like a week and a half and I can literally see them growing I was like this dude was right.

Yeah, everyone works out like three sets a week and they're like what cows are growing like no shit like you walk around all day long your calves can take a lot more than three sets like right right why sign other older video you did or or it wasn't a video is opposed and you were think you said you did like 30 sets every workout full body every single day that was your that was your workout was like holy crap that's a lot of said I'm doing it for a decade.

I've been training that way for a decade I've been training for almost 20.

Yeah, that makes sense like a lot of times people and it's sort of like business because a lot of times people like well why are I bigger why why am I not a bigger person why don't have bigger muscles and it's like because this guy over here is doing 30 sets a day and you're doing three and then it's the same thing with this is like why am I not making more money and you're doing one tenth of the work or one tenth of the effort that the people who are.

You're even a tenth a lot of times it's like a hundred like you know I mean like that's one of the things I told the story of the time thing it drives at home so hopefully the audience will appreciate it so I was really early in business and I had my gym so I like you had like a brick and mortar that I kind of started out with this is my first gym and I was told to put flyers out right and I was like okay I'll put some flyers out so I put some flyers out from a guy who did was a really successful business owner and I ended up meeting up with him you know a few months later or something and he was like ah how did the.

How did the how did this fires workout I was like I didn't really you know we got like I got one call from guys that I dinged his car and he was going to sue me and that was it it's like I'm a flyers he's like well you know what was your test size and I was like what do you mean he was like like what was your test like what did you test before you did you know the main amount I was like I didn't do a test size he's like well how would you put out I was like 300 he's like 300 he's like I'm even test with less than a with.

Less than a thousand I was like what he's like yeah and then when we start doing it with you 5,000 a day.

Now it's like fuck and he was doing 5,000 so he was doing 150,000 flyers a month to drive business and his small business and I was here jerken off about 300 you know what I mean and so like he did 45 times I think the effort

that I did to get the outcome and it's the same thing with like DMs and phone calls it's like I know you had your rule of 100 and so over the last I literally got a message to say so over the last eight weeks I sent a hundred DMs and I was like bro it's 100 a day.

You did 100 over eight weeks that's one 56th the amount of effort that is required so it's just like there's usually this massive gap between what people think is required to get the outcome versus what is and they're like what if I double it's like dude it's not even 10x a lot of times it's like 50x the amount of volume or same thing with phone calls like I make 10 phone calls a day I'm like bro our guys minimum code is 200 a day for the quality you know what I mean so people don't get I'm not going to do it.

I'll give you a different story because this happens all the fucking time. I had one of our portfolio companies were scaling up the traffic and I was like bro you need to make more creative and you need to do it on a more consistent basis and he was like okay that's fine and I was like dude we made creative, every I was like you need to start every 14 days you need to make to have a full creative day like creating you adds all kind of stuff and so I got a end of day thing and he was like hey man the first creative day went awesome recorded four ads really excited.

I was like what the fuck do you do all day for I like dude we would do like 40 you know what I mean like minimum and when we were at like you know full swing is right now for us cold calls on the gym on side is now like 75% of the business but when ads were the vast majority of the business we were running like 30 to 40 new ads every three days he was like what I was like yeah bro like I don't know it's like it's just there's just a massive different and he thought four was

a lot and doing four every two weeks he thought was a lot and so I'm like what was he doing before that you know I mean but like that's the thing is just like people I just have this massive

discrepancy between what what is required and what they think will make them successful.

You think that's always been that way or it's being further perpetuated by society because you know when I I used to work for like direct TV

and I remember we were expected to make 200 dials a day and if the phones went out or something like that there was a tech issue and we called up and we were like hey the phones are out our boss would be like why aren't you already on the phone with the cable company getting it fixed why you calling me you know and the expectation was so much higher and nobody was sitting there saying well you know you got a panda to people's emotions and feeling you just did your job and I recall I recall

you know in today's world I've you know I've had a conversation with like a sales rep who wants to make all this money being a sales rep and I'm like how many dials did you do today and they're like oh I didn't and I'm like why need you do at least 30 by lunch time and they're like 30 by lunch time you know I that's not enough hours in a day and I'm like dude not everyone's going to answer you can do 30 in the next hour what are you talking about like just the fundamental lack of understanding and acceptance around the world.

Around that do you think that it's worse today because of like society and culture or you think it's just always been that way.

No I mean I think there's a slight degradation over time but I think it's I think it's cyclical so I mean like there's lots of like macarice stuff but I think it's like every 80 years or so there's like the big pendulum that swings and so it's like you know like hard times build hard people hard people build good times good times build soft people soft people build hard times right and so I think that we're in the hard people built

in our words soft times built soft people stage right now and I think that you know we will have a another hard time and it will build more hard people I think it's very likely that we will be the like our generation will be the one that will have to step up in the next decade or so and become a harder generation which I think I think we'll rise to it.

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