3 Paths of an Entrepreneur | Ep 517

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 28 March 2023

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Which path are you taking? Today, Alex (@AlexHormozi) discusses the three paths of entrepreneurship: the pure artist, the pure entrepreneur, and the hybrid path. He explains each path and emphasizes the importance of identifying which path works best for the individual entrepreneur's interests and goals.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:43) - 3 paths for entrepreneurs: artist, entrepreneur, hybrid

(3:05) - Artist: doing what you love, not necessarily scaling

(4:31) - Hybrid: combine artist and entrepreneur paths, build around passion

(6:43) - Entrepreneur: business itself is art, build multiple enterprises

(8:10) - Which of the 3 paths are you? (Note: it's okay if it changes)

(10:07) - Most valuable skill: product development, then marketing and sales

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Transcript

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0:00.0	Hey guys, real quick. So Layland and I are definitely working on our social media presence if you guys haven't noticed.
0:04.1	And we're just breaking now into linked in.
0:06.2	All right, it's not as bad as I thought.
0:08.0	It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot.
0:12.2	So if we aren't connected, on LinkedIn, it go ahead and let's connect and let's rock and roll.
0:17.0	The most valuable skill that you can have in order is product first, then marketing, then sales.
0:24.0	And so right now, if you know how to sell, it's because you don't know how to market, you know how to build product.
0:28.4	Welcome to the game where we talk about how to sell more stuff to more people in more ways and build businesses worth owning.
0:33.7	I'm trying to build a billion dollar thing with acquisition.com. I always wish pesos, musk and buffet had documented their journey.
0:39.6	So I'm doing it for the rest of us. Please share and enjoy.
0:41.7	There are three paths that every entrepreneur eventually has to take.
0:46.8	You have the path of the pure artist, the path of the pure entrepreneur, and then a hybrid path.
0:51.1	And I'll explain each one of them at high levels.
0:52.9	So the path of the artist is the person who loves doing the thing.
0:56.7	So you have an art form. Now your art form might be plumbing, your art form might be carpentry, your art form might be
1:01.6	coding software, it might be making content, it might be making media, it might be making wallets.
1:05.7	Right? It doesn't really matter what it is.
1:07.2	You have something that you enjoy doing and you do it well.
1:10.5	The second path on the extreme, so the all the way other side of it, is that you love business.
1:15.5	Business is your art form and it doesn't really matter what business you're in.
1:18.6	You just enjoy built, like your art is how you build a business around monetizing the thing.
1:22.4	I would say that for me now, that is my path.
	...

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