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Boutique Chat

Maximize Your Instagram Presence

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 17 May 2022

⏱️ 31 minutes

🧾️ Download transcript

Summary

The content queen is back! Shannon Gordon is the Social Media Manager at the Hub and a former boutique owner herself, and I am so excited to have her on the show today to deep dive into the tips, tools, and trainings to make your Instagram account work for you.

Grab your notebook and get comfortable as we talk through what’s working right now on Instagram, how to grow on the platform, and how to create engaging content that translates into sales for your business. Shannon also shares the top non-negotiable to being successful on Instagram and what the most successful boutiques are doing right (and what they could do to up-level their Instagram game even further!)

Resources:

Instagram Ignite Masterclass

Small Business Marketing Bundle

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

 

Transcript

Click on a timestamp to play from that location

0:00.0

You guys, get your notebook, get your pen. The content queen is back today. I always love having

0:06.8

Shannon Gordon on the podcast. And I know so many of you love following all the tools, all the weekly

0:13.1

posts called Social Sunday, all the content ideas that Shannon puts together in the boutique

0:18.3

up every single week. Not only is she the content queen,

0:21.8

she's also the Instagram queen, who is the mastermind behind the boutique hub's Instagram channel,

0:26.9

those hilarious quotes and memes that I know you guys are digging all about boutique owners.

0:31.0

And she also takes everything she knows as a former boutique owner herself to translate in that

0:36.8

to easy to follow tips, tools, training,

0:39.3

and strategy for you and your very own Instagram account. So get out your notes. Today, Shannon

0:44.3

and I are going to walk through your content strategy for Instagram, how to grow in terms of

0:49.2

what's working in Instagram right now, because it's changing. It's not the Instagram that we had a year ago or two

0:55.3

years ago. So we're going to deep dive today into Reels, into content strategy and how to make

1:00.1

Instagram work for you. I love this episode and love hearing all of her ideas and I hope that you

1:05.9

will too. Get ready to chat with Shannon Gordon. Let's talk about your business, strategy, and the juicy

1:15.7

details of what actually works, from mainstream fashion to fashion on Main Street and the entire

1:21.4

ecosystem behind it. How do we scale your company and do it with the balance and the happiness

1:26.0

that we all seek? Let's hear from those

1:28.0

insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson

1:32.9

from the boutique hub, and I can't wait to chat. If you guys love hearing all of the tips

1:42.2

and the tricks and the strategies behind Instagram with our very

1:45.5

own director of social media Shannon Gordon from the boutique hub I have got even more for you

1:51.3

Shannon has taken everything out of her brain out of her strategy when it comes to attacking

...

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