Maximising Profits by Filling Booking Gaps with Existing Customers
The Boostly Podcast
Mark Simpson
5.0 • 302 Ratings
🗓️ 15 May 2023
⏱️ 5 minutes
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Summary
Transcript
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| 0:00.0 | If you're struggling on how to get direct bookings and overwhelmed on where to start, |
| 0:04.5 | then I recommend you go and book in a call with Boosley and our team right now. |
| 0:09.5 | We can walk you through exactly what we're offering, how we can help you, |
| 0:13.6 | and give you a portfolio of websites that we have worked with that are matching not only on |
| 0:18.7 | niche but could be in your location as well. Boosley has helped over 2,000 hospitality businesses |
| 0:24.2 | all over the world increase their direct bookings and if you are interested then all you need to do |
| 0:29.0 | is go to boosleyboostli.co.uk or slash call and book in an appointment with one of our sales team. |
| 0:38.3 | I ask this question in free Facebook groups. So if you had a gap in your calendar like I've shown |
| 0:45.2 | here on the example, if you're on your audio come over to the video on YouTube. If you had a |
| 0:49.4 | free day gap in between bookings, what would you do? What is what what is the answer? People |
| 0:55.3 | came back with lots of interesting remarks depending on the Facebook group we're in. People said |
| 1:00.6 | go on a holiday, go and stay in the apartment but I'm talking from a purely marketing sales business |
| 1:06.6 | perspective here and we had different answers in different groups but a lot of the times people |
| 1:12.5 | are going down the route of dynamic pricing, bumping your rates up, all of the things but in all |
| 1:19.2 | honesty when it comes to it, when it really comes to it as business owners and hospitality owners, |
| 1:23.9 | we always do the same thing which is we're always trying to find the new money, the new guest, |
| 1:29.3 | the new booking. We try and implement these fancy tactics, these fancy trainings, these dynamic |
| 1:34.4 | pricing software tools we go put the rates super high with a massive discount and we try and |
| 1:38.9 | beat the algorithm when really the most important thing for business owners to do is focus on those |
| 1:45.6 | that have already given us the booking that have already jumped over that hurdle of do I book with |
| 1:51.5 | this place or not and the easiest win here really is by contacting the guests that are staying |
| 1:58.3 | either side so if I bring up this image again I would be looking to contact these guests here that are |
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