Ted Audio Collective

The more human you are in your organization, the more you empower extraordinary talents

to move with agility and follow both their instincts and their minds.

The more you structure your company around the idea, the more competitive your company

will be.

From the Ted Audio Collective, this is Design Matters with Debbie Millman.

For 18 years, Debbie Millman has been talking with designers and other creative people

about what they do, how they got to be who they are, and what they're thinking about

and working on.

On this episode, Moro Porcini talks about the importance of people in the design process.

You need to put people at the centre of everything, and that's your most powerful

company advantage.

Is innovation about ideas, or is it about people?

Moro Porcini argues that design that doesn't put human needs at its centre will not

fare well in the marketplace.

And he wrote a book about it called The Human Side of Innovation, The Power of People

in Love with People.

Moro Porcini is PepsiCo's chief design officer.

He's been on the show before, in 2020, to talk about his extraordinary career.

And now, he's back to talk about his new book, Moro Porcini.

Welcome back to Design Matters.

Thanks for having me there with such a pleasure.

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