Matthew Stafford, Managing Partner of Build Grow Scale
Unlocking Your World of Creativity
Mark Stinson
5 • 1.3K Ratings
🗓️ 16 June 2025
⏱️ 24 minutes
🧾️ Download transcript
Summary
In today's episode we talk about ecommerce, conversion optimization, and the creative strategies behind successful online stores with our guest: Matthew Stafford, a serial entrepreneur who has built successful businesses across industries, especially eCommerce.
@matthewstafford815 on Instagram
Here's a guide to our conversation:
1: Unlocking Conversions Without Bigger Ad Budgets
Matthew, one of your specialties is helping brands increase conversion rates without necessarily spending more on ads. What are a few of the most effective strategies you recommend for ecommerce store owners looking to maximize their existing traffic? What are some quick wins versus long-term strategies you’ve seen work best?
2: Avoiding the Biggest Conversion Killers
You’ve reviewed thousands of ecommerce sites. What would you say are the top three biggest conversion killers that you spot over and over again? And how can businesses fix them? Any common myths or mistakes people should be aware of when diagnosing conversion issues?
3: Data-Driven Optimizations for Growth
In your experience, what key data points should ecommerce brands focus on when trying to make smarter conversion decisions? How can tools like heatmaps, A/B testing, and session recordings really move the needle? Can you share an example where a simple data insight led to a major breakthrough?
4: Creating a Personalized Customer Journey
You talk a lot about personalizing the user experience. How can ecommerce brands use AI, segmentation, and behavioral data to create shopping journeys that feel custom-tailored — and ultimately boost customer retention? How can even small brands, without giant tech budgets, start implementing personalization?
5: Remarketing and Retargeting with Impact
We know that most visitors don’t convert on their first visit. What are the smartest ways to run remarketing campaigns that actually bring people back — without being creepy or annoying? Any trends you’re seeing with how brands can re-engage cart abandoners more creatively?
Today’s episode was sponsored by White Cloud Coffee Roasters. Enjoy a 10% discount on your first order when you use the code 'CREATIVITY' at checkout. Visit WhiteCloudCoffee.com.
Be sure to come back again for our next episode, and if you liked what you heard today, please subscribe and leave us a review on your favorite podcast app.
Transcript
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| 0:00.0 | Unlocking your world of creativity with best-selling author and brand innovator Mark Stinson. |
| 0:08.0 | This episode is brought to you by White Cloud Coffee Loasters, where every bean tells the story of adventure. |
| 0:15.0 | Visit whitecloudcoffee.com and use the code creativity. |
| 0:20.0 | Welcome back friends to our podcast. and use the code creativity. |
| 0:27.0 | Welcome back, friends, to our podcast, your world of creativity. |
| 0:32.8 | We'd like to travel around the world talking to creative practitioners everywhere and of all kinds about how we get inspired, how we can organize our ideas, and most of all, how we gain the confidence |
| 0:38.8 | and the connections to launch our work out into the world. And today we're going to talk about |
| 0:43.4 | e-commerce, conversion, optimization, all these kind of creative strategies, especially when we think |
| 0:49.6 | about online stores and online commerce. And my guest is Matthew Stafford. Matthew, welcome to the show. |
| 0:57.8 | Hello, thanks for having me. Matt's a serial entrepreneur. He's built a lot of successful businesses |
| 1:02.8 | and across many industries, particularly e-commerce. His role at build, grow, and scale is what we'll focus on today, helping store owners. |
| 1:13.6 | And Matt, I was reading about this huge BGS, build, grow, scale, live event, this large |
| 1:21.0 | e-commerce event that you put on. |
| 1:23.6 | Tell us how that came about. |
| 1:25.9 | Yeah, that was, we ran it for four years and then COVID happened. |
| 1:31.1 | And we ran it one year after COVID kind of blew over. And then the last couple years, we haven't |
| 1:38.1 | had it. But essentially, what we did is it was the largest e-com-based live event in the United States for three, four years. |
| 1:47.1 | We bring in all the way up to almost 500 people, store owners. |
| 1:51.5 | Yeah. |
| 1:51.6 | And then just share with them what we were doing with our partner stores, and they could learn |
| 1:57.3 | how to do what we were doing or become a client. |
| 2:00.7 | Good. I want to get into some are doing or become a client. Good. |
... |
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