Davide Colla, Creative Director of 150UP

Unlocking Your World of Creativity

Mark Stinson

Arts, Education, Self-improvement, Business, Design, Marketing

5 • 1.3K Ratings

🗓️ 9 June 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back to Your World of Creativity! Today, we're traveling—at least virtually—to Milan, Italy, where our guest, Davide Colla, has been crafting memorable narratives and experiences for some of the world's most iconic brands.

DAcide 's Website

@dado150 on Instagram

Davide is the founder of the award-winning digital branding agency 150UP and has led projects for Ferrari, Prada, Amazon, and many more. He's also co-founder of Viento Padel, creating products that connect sport, lifestyle, and passion.

Here is an overview of our conversation:

1. Davide, you've worked with brands that are synonymous with style and innovation — Ferrari, Armani, Alessi. When you first approach a brand like that, how do you begin crafting a narrative that stays true to their DNA but still brings something new and inspiring? How do you balance respecting tradition while pushing toward innovation?

2. Your love for technology is clearly intertwined with your design philosophy. How do you see emerging technologies — like AI, VR, or AR — changing the future of brand storytelling and user experience? Are there any recent projects where you've integrated these technologies in surprising ways?

3. In founding Viento Padel, you moved from working with brands to building one yourself. What lessons from your agency and branding work did you apply — or maybe re-learn — when creating a brand from scratch? What has surprised you most about being on the entrepreneur side of the table?

4. You emphasize creating 'solid foundations' for brands that can be shared with the world. In today's fast-paced digital world, what does a solid brand foundation look like to you? Where do you think brands sometimes cut corners that hurt them in the long run?

5. As a creative director and mentor, what advice do you give young designers and entrepreneurs who want to build brands that last and influence culture? What qualities or mindsets do you think are essential today?

Special thanks to our sponsor, White Cloud Coffee Roasters. You can enjoy a 10% discount off your first order when you use the code 'CREATIVITY' at checkout. Just visit WhiteCloudCoffee.com

And thank you, listeners! Be sure to subscribe, rate, and review Your World of Creativity on your favorite podcast app. We’ll see you next time as we continue our journeys to unlock … your world of creativity.

Transcript

Click on a timestamp to play from that location

0:00.0	Unlocking your world of creativity with best-selling author and brand innovator Mark Stinson.
0:08.0	This episode is brought to you by White Cloud Coffee Loasters, where every bean tells a story of adventure.
0:15.0	Visit whitecloudcoffee.com and use the code creativity.
0:20.0	Welcome back, friends, to our and use the code creativity.
0:25.4	Welcome back, friends, to our podcast,
0:27.2	Your World of Creativity.
0:33.5	I'm Mark Stenson, and today we're stamping our creative passport in Milano, Milan, Italy,
0:36.6	where we're talking with our guest, Davidei Cola.
0:38.4	Davide, welcome to the show.
0:40.0	Welcome.
0:41.9	Thank you so much for having here.
0:43.0	Yes, indeed.
0:45.9	We're going to talk about crafting memorable narratives.
0:48.0	We'll talk about brand experiences.
0:56.0	Davide has worked on some of the world's most iconic brands like Ferrari and Prada and Amazon and so many more we'll get into.
1:01.9	And he's the founder of an award-winning digital branding agency, 150 up.
1:07.7	I can't wait to talk about that name, Davide, and you're also working on a electronics company.
1:10.1	So let's get into it, Davida.
1:13.7	These brands that I've mentioned and others like Armani and Alessi, these are synonymous with style and innovation. I can't help but wonder when you
1:21.3	approach a brand like that. How are you crafting the narrative and staying true of course to their brand, but also bringing
1:29.8	something new, bringing something exciting and innovative and inspiring, even though it's such
1:35.2	a prominent brand?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Mark Stinson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Mark Stinson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.