Matthew Shields, Pass The Secret Sauce
Your World of Creativity
Mark Stinson
5.0 • 45 Ratings
🗓️ 4 March 2022
⏱️ 24 minutes
🧾️ Download transcript
Summary
In today’s episode, we travel to Akron Ohio, where we talk to Mattew Shields.
Matt wears many hats including that of a Founder & CEO of Virtus Technology & Co-Founder at Significan LC, a digital transformation process expert, the host of Pass the Secret Sauce Podcast, and an author of Sprocketize: An Uncommon Approach To Rapid Digital Transformation, Incredible Innovation & Building A Business You Love.
In his podcast Pass the Secret Sauce, Matt has interviewed over 160 business leaders, executives, and entrepreneurs. The main purpose of this podcast is to tell the story is of entrepreneurs. Because a lot of people want to be entrepreneurs or people that are thinking about business, think that they need some kind of some type of a connection or some type of a leg up, or, maybe they weren't born with a silver spoon in their mouth. So, they shy away from it. But his podcast aims to not only give good tips and good advice but also, encourage people to be able to move forward with whatever it is that they're looking to get involved in.
In addition, these successful individuals also focus on personal development and how they look at their own lives and what they're doing in their own lives, and how they want to improve.
While successfully running Virtus Technology, Matt also runs Significan LC a multifamily real estate company, where they are both owner-operators of the buildings. Significan LC’s approach is different in that they consider those that are leasing agents, to be membership coordinators, they break down the landlord-tenant dynamic and instead refer to them as members because at Significan LC they believe in building communities.
After interviewing these successful individuals a few things are common to what makes them and their businesses a success
- Frameworks - The way they break down their process and create frameworks to be able to make things more simple. and, creating that repeatable way that you can plug your business into this exterior tool that, you can use to track and, measure things and, make sure that you're moving in the right direction.
- Personal Development - these successful individuals also focus on personal development and how they look at their own lives and what they're doing in their own lives and, how they want to improve.
- Failure-if you're not failing then you are not trying. You must get out there and give it a shot and learn what sticks.
Matt’s future involves working on a training program that will teach people the beginning levels of investing in multifamily real estate, having a deal room so that if you are looking to move into a new area as an investor, or you want to start investing in a new city and you don't have any connections there, he will be the connector.
In addition, Matt is working on creating the synopsis of the frameworks and the learnings from Pass the Secret Sauce.
You can connect with Matt at
Podcast: Pass the secret sauce
LinkedIn: Matt Shields
Instagram: @Matthewshields
Copyright 2026 Mark Stinson
Transcript
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| 0:00.0 | Happy to your most original thinking, organize your ideas, and create the opportunities to launch a creative work. |
| 0:14.0 | Unlocking your world of creativity, with best-selling author and brand innovator, Mark Stinson. |
| 0:23.0 | Welcome back friends to our podcast Unlocking Your World of Creativity. |
| 0:28.0 | And what can we learn from the life stories and experiences of wicked smart leaders? |
| 0:34.0 | Well, moreover, what can we learn from the wicked smart guy who interviews those wicked smart people? |
| 0:39.0 | And that's our guest today, Matt Shield. |
| 0:42.0 | Thanks, Mike. Thanks for having me. |
| 0:44.0 | Well, I stole the wording from Matt's opening of his podcast, Past The Secret Sauce. |
| 0:49.0 | Nearly two years ago, I had the pleasure of being interviewed by Matt. |
| 0:53.0 | And now we're turning the tables. Matt, you have really, over the last couple of years, built this podcast into something really fun. |
| 1:01.0 | What are some of the highlights of the lessons learned from these leaders, executives, and entrepreneurs? |
| 1:08.0 | That's, you know, that's a great thing to think about. |
| 1:11.0 | This is on the horizon. We want to create a synopsis that sort of encapsulates all of the different teachings, different learnings, the secret sauce from a lot of the different guests. |
| 1:20.0 | But I mean, God, there's been so many people on there. |
| 1:23.0 | I think we're probably on about 160 now guests that we've interviewed. |
| 1:28.0 | And I mean, these are people everywhere from just getting started to like the founders of barefoot wine. |
| 1:34.0 | Some big, big people, but to answer your question, some of the secrets, you know, really get into frameworks. |
| 1:42.0 | I think a common thing that we've seen from the successful people or the people that have built big things is the way that they sort of break down their process and create frameworks to be able to make these things more simple. |
| 1:54.0 | It's not, you know, not looking at a huge problem. They're going to break that up into, you know, smaller chunks and, you know, there's, there's all kinds of different focuses that the people have had, you know, obviously on their own business, but then personal development and how they look at, you know, their own lives and what, what they're doing in their own lives and how they want to improve. |
| 2:14.0 | But I think that it all revolves around creating frameworks and, you know, creating that repeatable way that you can plug your business into this exterior tool that, you know, you can use to track and, you know, measure things and, you know, make sure that you're moving in the right, the right direction. |
| 2:31.0 | Yeah. |
| 2:32.0 | And the thing I've been impressed with and listened to various episodes is that even though we use this term secret sauce all the time, it's like what your secret sauce as if I won't tell you what this recipe is. |
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