Matthew Roberts – Co-Founder of Cometeer on Engineering the World’s Most Innovative Cup of Coffee

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 28 April 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today on The Casey Adams Show, I sit down with Matthew Roberts — Co-Founder and CEO of Cometeer, the flash-frozen coffee company redefining how we experience a perfect cup. In this episode, Matthew shares how a college idea led to a partnership with specialty coffee legend George Howell, and how they discovered a way to preserve flavor and aroma better than any other method. We talk about the role of technology in creating Cometeer’s cryogenic brew process, the brand’s journey from concept to category pioneer, and how storytelling, science, and simplicity are reshaping the future of coffee. Whether you're a founder, a coffee lover, or both — this episode is packed with insight.

Try Cometeer: https://cometeer.com/

Follow Matthew Roberts: https://www.linkedin.com/in/matthew-roberts-35567725/

Chapters:
00:00 Introduction to Cometeer and Its Unique Concept
03:04 The Journey of Innovation in Coffee
06:02 Meeting George Howell: A Turning Point
08:54 The Science Behind Flash Frozen Coffee
11:53 Building Cometeer: From Concept to Reality
14:58 Investor Insights and Early Challenges
17:50 Marketing Strategies and Customer Engagement
20:53 Personal Connection to Coffee and Its Evolution
23:39 The Coffee Experience: Beyond the Basics
25:34 The Journey to Specialty Coffee
27:25 Kids and Coffee: A New Generation
31:29 Trends in the Coffee Industry
36:29 Building Relationships with Farmers
44:53 Lessons Learned in Business
46:56 The Future of Cometeer and Coffee Innovation

Transcript

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0:00.0	Welcome back to the Casey Adams show. Today I am joined by Matthew Roberts, the co-founder of
0:06.9	Cometeer. Matthew, thank you so much coming to the show today. Thanks for having me, Casey.
0:11.6	Looking forward to it. Of course, man. So, you know, we spoke last week and I've been familiar
0:18.0	with Cometeer for quite some time now. And for those that may not know,
0:21.4	and I'll let you speak on it as well. But you guys were, have been just innovative in the world
0:27.0	of creating flashed frozen coffee capsules. And again, I'll let you expand on that in a second.
0:32.2	But I was able to try the product recently. And I got to say, man, we were talking about this before,
0:38.3	and I'm not just saying this to say this. As a coffee, like, fanatic that I am, completely
0:43.6	mind blown by the flavor and the quality that comes in the cup. And I couldn't be any more
0:49.3	excited to have you on the show today to talk about the business, to talk about coffee,
0:52.8	because I know in our first interaction, just seeing the passion you carry into the product is just really cool to see.
1:00.2	So thank you so much for coming on and excited for the conversation today.
1:04.3	Me too, me too.
1:05.5	And yeah, I had my first cup of specialty grade coffee about 10 years ago. And it's really one I just,
1:12.7	you know, dove into the space with, with two feet. And I've been down the rabbit hole now for 10
1:17.8	years. So it's a completely misunderstood industry. And once you taste the forbidden fruits,
1:22.7	you know, it's hard to go back. So hearing that, you enjoyed the coffee so much, it means a lot.
1:27.2	And that's certainly what keeps us going. Absolutely, man. And just to dive right in, you know, I mentioned
1:33.0	the flash frozen coffee capsules. You know, I'd love to start there, man. You know, like there are
1:38.5	many and many different coffee companies out there that I think, you know, people listening that enjoy
1:42.8	coffee, it might be aware of. But, you know, you guys have such a level of uniqueness that I think,
1:47.5	you know, comes down to like user education and customer education where once you understand it,
	...

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