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Finding Genius Podcast

Matthew Howarth Director Of Business Development At Shoesize.Me – Universal Shoe Sizing

Finding Genius Podcast

Richard Jacobs

Medicine, Health & Fitness

4.41K Ratings

🗓️ 30 May 2018

⏱️ 18 minutes

🧾️ Download transcript

Summary

ShoeSize.Me helps Footwear Brands and Retailers master the full footwear sizing life cycle; from helping online shoppers order the right size, to helping retailers to offload left-over sizes, and predict next season's size planning. The leading size advisor solution for footwear eCommerce. ShoeSize.Me is the first industry-wide data platform of size & fit data for footwear brands.

Transcript

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0:00.0

Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs.

0:07.0

Future Technologies Hoyts to transform our lives for better or worse or the focus of this podcast.

0:13.0

Almost here means these technologies are now here and starting to be used.

0:17.0

Or just around the corner, for Bitcoin to artificial intelligence,

0:21.0

3D printing, blockchain, virtual reality, and more.

0:27.0

Hello and welcome to Feature Tech Podcast. I'm your host Juliet Lamar and I have with us today Matthew how our work he is the

0:35.8

director of business development at shoesize.me welcome Matthew

0:40.8

thank you very very much for having me.

0:43.0

Absolutely, absolutely.

0:45.0

So I'm interested.

0:46.6

What is Shoesize.me?

0:48.6

Essentially, well we've been around for since 2012 and we are the only footwear specific solution on the market for

0:58.1

helping retailers and brands to kind of take control of the chaos that is footwear sizing or apparel and footwear

1:05.9

sizing with footwear specific. But yeah, it's a chaotic problem, it's an industry wide issue and

1:12.4

this is essentially the the our goal is to

1:14.8

cure this problem. Yeah it's so funny I had no idea that this was this was such a

1:19.5

large problem. Can you go into detail a little bit about you know what the issues are what are the challenges that are that are in this?

1:25.3

Absolutely yeah so I mean it stems from the fact that there is no industry standards in sizing so So, you know, every brand has their own sizing and

1:37.0

you know, because of the lack of an industry standard and the lack of data available

1:41.8

to set brands and retailers

1:44.0

everyone's kind of working off guesswork and so it's very difficult to determine what is you know

1:48.9

a UK or a US 8 or a 9 because you have nothing to benchmark against. So if you're launching a

...

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